5 Reasons Why Social Media Is Important For SEO

What the heck does social media have to do with SEO? At MWI, we get lots of questions from our potential and current clients. Social media is an incredibly expanding marketing channel that many companies have only just begun taking advantage of in the past few years, however it's crucial to make use of in particular if you're putting funds into search engine optimization. Making and managing social media accounts is essential to aid in SEO efforts, even though the benefits may not be immediately evident. There are many reasons you should think about social media as a part of your strategy for online Here are five reasons why it's crucial to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations in their ranking algorithms. If people tweet, share, like or comment on an article, this is called a social engagement. A piece of content that has more social engagements will be able to show more social signals. Search engines analyze these social signals and use it as an index of quality when ranking the content. This is a method for search engines to determine the content that people are most interested in and what their algorithm deems as high-quality. If an article receives a lot of social shares it will be immediately classified.

2.) Link Building
The days of going out and soliciting websites to add links to your site. Since the introduction of Google's Panda and Penguin algorithm SEOs have to create links in the old fashioned way by creating high-quality content which is relevant to linking. How do you get in touch with websites willing to link to your content if you ask them directly, which is an "unnatural" link building practice? Social media is your answer. Social media allows you to expose your content to people who are willing to share it with others, when it's worthy of linking to. People who be able to share your content with their network, further increasing the influence of your content.

3.) Content Amplification
You can write all the high quality content you want however, it will not get an enormous amount of attention without amplification. Sure, email marketing can be a great way to amplify content, but it can only reach the people in your database of marketing. Social media allows you to reach new audiences with your content. If you send your content out to your followers, they will spread it to their own followings in the event that they find it helpful. Then those people will share it with their following, further increasing your reach. In return, you earn lots of relevant traffic, inbound links, branding awareness and social signals These are all utilized by search engines to judge the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines use brand image and شراء مشتركين يوتيوب (socialwb.com) recognition to judge the quality of your site and how trustworthy it should be within their ranking algorithms. Social media aids in building brand awareness and increases the quality of your content. Google refers to this as co-citation. Building these co-citations through social media can improve the trust Google has in your website as well as helping with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media profiles since a while and this means that they show up in search result pages. This allows your brand to show up in search results for branded queries that are not exclusive to your site. It's more than that. Individual tweets from Twitter were once indexable and were displayed in the search results. This allowed your content to rank higher on the search results. It was only temporary for a couple of months, until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.