5 Reasons Social Media Is Crucial For SEO

What the heck does social media have to in relation to SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasing channel for marketing in recent times, many firms haven't yet begun to make use of the potential of it. This is crucial to consider if you're planning to invest in SEO. While the benefits of social media might not be immediately apparent, they're crucial for SEO help. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversations as part of their algorithm for ranking. Social engagement occurs when users like, share on, share or tweet about a piece of content. A piece of content that has the highest number of social engagements will show higher social signals. Search engines evaluate these signals from social media, and consider it a quality factor when ranking the content. This is a method for search engines to know the most popular content and what algorithm they believe to be top-quality. If a piece of content has a high amount of engagement on social media it will be immediately identified.

2.) Link Building
It's long gone of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild using the old method: make quality content that is relevant. How can you get your content to websites which are willing to hyperlink to your website, even if they are thought to be "unnatural"? Social media can help. Social media allows you to post your content and share it with appropriate audiences that are willing to link to your content, should it be worth linking to. These users will then spread your content among others increasing your influence.

3) Content Amplification
You could create any good-quality content that you wish to however it will not gain an enormous amount of attention without amplification. Email marketing is a great way of amplifying content but it will only reach people in your marketing list. You can also reach new audiences via social media. If you publish your content to your followers, they will spread it to their own followers if they find it helpful. The people who share it will recommend your content to their followers, increasing your reach. In return, you earn many relevant visitors such as inbound links, branding awareness and social signals - all of which are used by search engines to judge the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand reputation and alexa ترتيب المواقع - redirect to Socialwb, image to assess the quality of your site and how trustworthy it needs to be in their ranking algorithms. Apart from boosting the quality of your content social media can also help create brand awareness. Google calls this co-citation. Building these co-citations through social media can help increase the trust Google has in your web page and also assist by bringing in search queries that are branded.

5) Social Indexing
Since the search engines index social media accounts which means they show in search results pages. This enables your brand to be displayed in search results for branded search queries that are not limited to just your own website. It gets even better. Tweets on their own from Twitter were once searchable and included in search results. This allowed your site to rank higher in search. The service was temporary for a couple of months until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.