Five Reasons Social Media Is Essential For SEO

What exactly does social media have to do with SEO? MWI receives these kinds of information from prospective and current clients. Social media is rapidly expanding channel of marketing that many businesses have only recently begun taking advantage of in the last few years. However, it's vital to take advantage of it when you're investing resources in search engine optimization. Although the benefits of social media may not seem immediately apparent, they're essential for SEO aid. Of the many reasons you should think about social media as part of your overall strategy to be online Here are five advantages of it to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. A social engagement is when people comment, like or share a tweet on a piece of content. Content with more social engagements will have more social signals. Social signals are utilized by search engines to rank content. It's a method of determining the content that people consider useful over what their algorithm decides is top-quality. Content can be instantly indexed whenever it's attracting a significant amount of engagement on social media.

2) Link Building
It's long gone from the time when you could solicit hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithms, SEOs are forced to build links by hand by creating high-quality content which is relevant to linking. But how do you reach sites who are willing to link to your site if asking them directly is thought to be an "unnatural" practice for building links? Social media is the answer. Social media allows you to expose your content to appropriate audiences that are willing to share it with others, if it is worth linking to. They will also share your content with their network which will increase the impact of your content.

3) Content Amplification
You can create all the top-quality content you like however, it will not get significant traction without the aid of amplification. Sure, email marketing is a great way to amplify content, but it will only be able to reach people who are in your database of marketing. Social media enables you to expand زيادة مشاهدات اليوتيوب your reach with your content. After you have shared your content, your following will spread it to their networks when they are satisfied with the content. These people will then share your content with their followers, increasing your reach. In return, you earn an abundance of relevant traffic, inbound links, social signals and brand awareness These are all used by search engines to assess content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand image and recognition to judge the quality of your site and how trustworthy it needs to be for their ranking algorithms. Apart from boosting the quality of your content social media also aids in build brand awareness. This is what Google refers to as co-citation. These co-citations are built via social media in order to increase Google's credibility and aid in the search engine's branded searches.

5) Social Indexing
Since the search engines are able to index social media accounts which means they show in search results pages. This lets your company's brand show up in search results for branded queries that are not restricted to your website. But it gets even better than that. Individual tweets from Twitter were once indexed and displayed in the search results. This enabled your content to rank higher in the search results. It was temporary, however it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.