Five Reasons Social Media Is Essential For SEO

What the heck does social media have to relate to SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is rapidly growing channel for marketing that most companies have only started to take advantage of over the past few years, but it's essential to utilize it particularly if you're investing efforts in SEO. Setting up and managing social media accounts is essential to aid in SEO efforts, even though their benefits aren't immediately evident. From the myriad of reasons you should think about social media as a part of your overall strategy to be online, here are 5 reasons why it is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. When people share content via Twitter, Facebook or comment on the content they like that is known as a social engagement. Content that has more social engagements will have more social signals. Social signals are utilized by search engines to determine the quality of the content. It's a way to determine the content that people consider useful and what their algorithm determines to be top-quality. If a piece of content is receiving lots of engagement on social media it will be immediately classified.

2) Link Building
It's long gone of going out and asking for websites to add links to yours. With the advent of Google's Panda and Penguin algorithm, SEOs are forced to create links in the old fashioned way and create content of high-quality that is worthy of linking. How do you reach websites who are willing to link to your site, if they are considered "unnatural"? Social media can help. Social media allows you to post your content and share it with people who are willing to link to your content, alexa ترتيب المواقع (socialwb.com official blog) in the event that it's worth linking to. People who spread your content among others and boost your authority.

3.) Content amplification
You can make all the top-quality content you like but it's not going to gain an enormous amount of attention without amplification. Sure, email marketing can be a great way to amplify content, but it will only reach those in your marketing database. Social media enables you to expand your reach with your content. Once you share your content, your followers will also spread it to their networks should they find it valuable. They will also be able to share your content with their followers, increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking social signals, as well as brand recognition These can be used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your site and how much it is trusted in its ranking algorithms. Alongside boosting your content, social media also helps increase brand recognition. This is what Google calls a co-citation. Building these co-citations through social media can boost Google's trust in your company web page and also assist by bringing in search queries that are branded.

5) Social Indexing
Since the search engines are able to index social media websites these profiles are now showing as search results. This allows your brand to appear in search results for alexa ترتيب المواقع branded queries that are not exclusive to your site. But it gets even better than that. Tweets on their own from Twitter could be indexed and displayed in the search results. This allowed your site to rank higher in the results of a search. It was only temporary for a couple of months, until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.