Five Reasons Social Media Is Essential For SEO

What do social media have to do with SEO? At MWI, we get many of these inquiries from the current and potential clients. Social media is a rapidly expanding marketing channel that many companies have only started taking advantage of in the last couple of years, yet it's essential to utilize it - especially if you're investing resources into search engine optimization. Although the benefits of social media may not seem immediately apparent, they are essential for SEO aid. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversation as part of their algorithm for ranking. Social engagement occurs when people like, comment on, share or tweet about content. The more social engagements your content is able to get, the more social signals you can build for your website. Search engines evaluate these social signals, and then use them as an index of quality when ranking content. This allows search engines to decide what people find most useful and what their algorithms consider high-quality. If the content you're looking at has a high amount of engagement on social media It can be quickly classified.

2.) Link Building
There are no more days of asking for websites to add links to yours. Since the introduction of Google's Panda and Penguin algorithm, SEOs are forced to perform link building in the old fashioned way and create content of high-quality that is linked-worthy. How can you get your content to websites that will link to your site, if asking them directly would be thought to be "unnatural"? Social media is the answer. Social media allows you to post your content and share it with appropriate audiences that are willing to link to your content, should it be worth linking to. These people will promote your content to others and boost your authority.

3) Content amplification
It doesn't matter how high-quality the content you publish, it won't be popular in the absence of amplifying it. Email marketing is an effective way to boost content, but it will only be able to reach people who are in your database of marketing. Social media enables you to increase the reach of your content. After you have shared your content, your followers will connect with their friends when they are satisfied with the content. The people who share it will recommend your content to their followers, which will increase your reach. In return, you gain many relevant visitors, inbound links, social signals and brand awareness These are all utilized by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand identity and awareness can tell search engines a lot about the quality of your website as well as the degree to which it should be considered reliable in their ranking algorithms. Social media can help build brand awareness and increases the quality of the quality of your content. Google calls this co-citation. These co-citations can be developed through social media to improve Google's trust and assist with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media accounts for alexa ترتيب المواقع some time now so they can now show up in the search results pages. This allows your business to be displayed in search results for branded search queries , which is more than just your own website. It's more than that. Individual tweets on Twitter were at one time indexed and displayed in search results as well - enabling another way to ensure your content's ranking in the search results. That was only temporary for a few months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.