Five Reasons Social Media Is Essential For SEO

What does social media have to relate to SEO? At MWI we hear this a lot from potential and current clients. While social media has become an increasing marketing channel in recent times, many companies haven't yet begun to benefit from it. This is especially important for companies that are investing in SEO. Creating and managing social media accounts are extremely essential to aid in SEO efforts, even though the benefits of social media aren't always obvious. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online dialogue in their ranking algorithms. A social engagement is when people like, comment on, share or tweet about a piece of content. A piece of content that has the highest number of social engagements is likely to have more social signals. Search engines measure these social signals and consider it an element of quality when evaluating the content. It's a way to determine the quality of content that people are able to use in comparison to what their algorithm determines to be of good quality. If something is receiving lots of social engagement, شراء متابعين تويتر it can be instantly indexable.

2) Link Building
It is long past the time when you could make a request for hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithm SEOs must build links the old fashioned way and create content of high-quality which is relevant to linking. What is the best way to reach websites that are willing to link to your website, even if asking them directly would be thought to be "unnatural"? Social media is the answer. Social media lets you post your content and share it with relevant audiences who may be willing to link to it, in the event that it's worth linking to. They will also be able to share your content with their friends which increases the power of your content.

3.) Content Amplification
It doesn't matter how high-quality the content you publish, it's not going to be popular unless you amplify it. Sure, email marketing is a great way to amplify content, but it'll only reach those in your database of marketing. It is possible to reach new audiences through social media. When you share your content, your followers will also share it with their following when they are satisfied with the content. This will cause them to spread the word to their networks to increase your reach. In return, you will gain an abundance of relevant traffic, inbound links, brand recognition and social signals All of these are utilized by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines may use your brand's identity and awareness to determine the credibility of your website and how trustworthy it must be within their ranking algorithms. Apart from boosting the quality of your content, social media also helps create brand awareness. This is what Google calls a co-citation. Building these co-citations through social media can improve the trust Google has in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Since the search engines index social media accounts which means they show as search results. This allows your company to show up in search results that include branded search queries that are not limited to the site of your business. However, it's even more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results too which gave another means to ensure your content's ranking in the search results. It was temporary, however, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.