Five Reasons Social Media Is Essential For SEO

What the heck does social media have to do with SEO? At MWI we hear lots of questions from our potential and current clients. Social media is an incredibly growing marketing channel that most companies have only started to take advantage of over the past couple of years, yet it's very important to leverage when you're investing efforts in SEO. Making and managing social media accounts are important to assist in SEO initiatives, but their benefits aren't immediately obvious. Here are five reasons social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, شراء متابعين تيك توك Bing and other major search engines have been using online chat as part of their ranking algorithms for a long period of time. Whenever people tweet, like or comment on a piece of content that is known as a social engagement. The more social interactions a piece of content receives, the more social signals you can build for your site. Social signals are utilized by search engines to determine the quality of content. This is a method for search engines to know the most popular content and what algorithm they believe to be top-quality. A piece of content could be immediately indexed when it's getting a lot of social interaction.

2) Link Building
It's past the period when you could just get hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithms SEOs have to perform link building in by hand - create high quality content which is relevant to linking. How do you get in touch with sites that would be willing to link to your site if asking them directly is thought to be an "unnatural" link building method? Social media is the way to go. Social media lets you place your content in front of relevant groups of people who may be convinced to link to it when it's worthy of linking to. These people will share your content with others and increase your reach.

3) Content amplification
The quality of your content is, it will not achieve much success without amplification. Sure, email marketing is a great way to amplify content, but it will only reach people within your marketing database. Social media enables you to connect with new audiences through your content. When you share your content, your followers will also spread it to their networks should they find it valuable. These people will then be able to share it with their followers, further increasing your reach. In addition, you'll gain relevant traffic through inbound linking as well as social signals and brand recognition, all of which can be used by search engines to make quality determination.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand reputation and image to assess the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Social media helps to build brand awareness and amplifies the content you publish. Google calls this co-citation. Building these co-citations using social media will help improve Google's trust in your website , and will also help with branded search queries.

5.) Social Indexing
Since the search engines index social media profiles, they are now showing as search results. This allows your brand to show up in search results for specific queries that aren't exclusive to your site. But it gets even better than that. Individual tweets on Twitter were initially indexed and included in search results too providing another method for شراء متابعين تيك توك your content to rank in search. It was only temporary for a couple of months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.