5 Reasons Why Social Media Is Crucial For SEO

What does social media have to relate to SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is rapidly expanding marketing channel that many companies have only started to take advantage of over the past few years, however it's vital to take advantage of it when you're investing resources into search engine optimization. Making and managing social media accounts are important to assist in SEO initiatives, but the benefits are not immediately evident. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for some years now. Social engagements occur when people like, comment, share, or tweet about a piece of content. Content with more social engagements will be able to show more social signals. Search engines measure these social signals and consider it a quality factor when ranking content. This is a method for search engines to know what content people consider to be most valuable and also what they consider to be good quality. A piece of content could be instantly indexed if it's receiving a lot of engagement on social media.

2) Link Building
It's past the time when you could get hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links in the traditional way: create top-quality content that's relevant. How do you reach out to websites that are willing to link to your website, even if asking them directly would be considered "unnatural"? Social media is your answer. Social media enables you to present your content in front of relevant groups of people who may be influenced to link to it should it be worthy of linking to. These people may also be able to share your content with their network, further increasing the influence of your content.

3.) Content amplification
You can create all the good-quality content that you wish to however it will not gain any traction without amplifying it. Email marketing is great method to boost the content you create, but it won't reach people in your list of marketing contacts. Social media allows you to connect with new audiences through your content. If you share your content with your followers, they'll be sure to share it with their own followings when they find it useful. This will allow them to promote your content to their followers, thereby increasing your reach. You'll also get relevant traffic and inbound links social signals, inbound linking, and brand recognition and can be utilized by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand's image and recognition to judge the quality of your site and how trustworthy it needs to be in their ranking algorithms. Social media is a great way to increase an image for your business and also boosts the content you publish. This is what Google calls co-citation. These co-citations can be built via social media in order to increase Google's trust as well as aid with branded searches.

5.) Social Indexing
Search engines have been indexing social media accounts for a few years now and this means that they show up in results pages for search engines. This allows your business to appear in search results for specific queries that aren't limited to your company website. But there's more than that. Individual Tweets from Twitter were previously indexed and appeared in search results, too - enabling another way for your website to be ranked in search. It was temporary, however, and Google stopped it after a few months. Google will once again show tweets in search results, شراء مشتركين يوتيوب so it's important to leverage it for getting your content ranked.