5 Reasons Social Media Is Crucial For SEO

What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our current and prospective clients. Social media is rapidly growing marketing channel that most businesses have only recently begun taking advantage of in the past couple of years, yet it's essential to utilize it particularly if you're investing resources into SEO. Although the benefits of social media may not seem immediately apparent, they're crucial for SEO support. From the myriad of reasons you should think about social media as part of your overall strategy to be online, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some period of time. When people share content via Twitter, Facebook, comment or alexa ترتيب المواقع share the content they like that is known as a social engagement. Content with more social engagements will be able to show more social signals. These social signals are used by search engines to rank the content. It's a way of evaluating what content people find useful over what their automated algorithm determines to be of good quality. Content can be immediately indexed in the event that it's receiving lots of social interaction.

2.) Link Building
The days of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to link build the old-fashioned way: write quality content that is relevant. How do you reach out to websites who are willing to link to your site, if they are thought to be "unnatural"? Social media is the answer. Social media allows you to post your content and share it with people who are willing to link to your content, when it's worthy of linking to. They will also be able to share your content with other people, increasing your influence.

3.) Amplification of content
It doesn't matter how good your content is, it will not be popular without amplification. Sure, email marketing can be an excellent method to amplify content, but it'll only reach people within your database of marketing. Social media can help you increase the reach of your content. When you share your content, the people who follow you will also connect with their friends in the event that they find it helpful. They will also be able to share your content with their followers, which will increase your reach. Additionally, you will gain relevant traffic through inbound linking social signals, as well as brand awareness These can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines will use your brand's name and reputation to determine the quality of your site and how trustworthy it needs to be within their ranking algorithms. Aside from amplifying your content social media can also help increase brand recognition. Google refers to this as co-citation. Building these co-citations through social media can boost Google's trust in your company web page and also assist with search queries that are personalized.

5.) Social Indexing
Since search engines index social media accounts which means they show up in search results pages. This allows your business to be listed in search results on search queries that are branded and not restricted to your website. But it gets even better than that. Individual tweets on Twitter were initially indexed and included in search results too - enabling another way to ensure your content's ranking in search. That was only temporary for alexa ترتيب المواقع a few months, until Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.