5 Reasons Why Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI, we get these questions frequently from our current and prospective clients. While social media has become a growing channel for marketing over the last few years, many firms haven't yet begun to make use of the potential of it. This is especially true if you are investing in SEO. Setting up and managing social media accounts are extremely important for supporting SEO initiatives, but the benefits may not be immediately evident. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for a long time now. Social engagement occurs when users like, share or share tweets about a piece of content. The more social engagements a piece of content has, the more social signals you build to your website. Search engines evaluate these social signals and then use them as an index of quality when ranking the content. This is a way for search engines to know what people find most useful and also what they consider to be high-quality. A piece of content can be immediately indexed in the event that it's receiving lots of social interactions.

2) Link Building
Long gone are the days of going out and soliciting websites to add links to your site. Google's Panda/Penguin algorithms have forced SEOs to link build using the old method: make good quality content that is pertinent. How can you get your content to websites who are willing to link to your content, when the request is thought to be "unnatural"? Social media can help. Social media allows you to share your content with interested audiences who might be willing to share it with others, when it's worthy of linking to. They will also connect your content to their network which increases the power of your content.

3.) Content Amplification
It doesn't matter how high-quality your content is, it won't be popular unless you amplify it. Yes, email marketing is an effective way to boost content, but it can only reach the people in your database of marketing. Social media can help you increase the reach of your content. If you post your content to your followers, they will be sure to share it with their own followers in the event that they find it helpful. This will allow them to share your content with their followers, increasing your reach. In return, you gain a lot of relevant traffic, inbound links, brand recognition and social signals These are all utilized by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your site's content and how much it is trusted in its ranking algorithms. Aside from amplifying your content Social media can also increase brand recognition. Google refers to this as co-citation. These co-citations can be built via social media in order to increase Google's trust and help with search results that are branded.

5) Social Indexing
Search engines have been indexing social media sites for a number of years now, which means they now appear in results pages for search engines. This allows your brand to appear in search results for search queries that are branded and not only restricted to your business's website. This gets more effective. Tweets on their own from Twitter were once searchable and شراء متابعين تيكتوك; visit my website, were displayed in search results. This allowed your content to rank higher in search. However, it was only temporary, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.