Five Reasons Why Social Media Is Important For SEO

What do social media have to relate to SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Although social media has been a growing channel for marketing over the last few years, many companies haven't yet begun to benefit from it. This is crucial when you're investing in SEO. Creating and managing social media accounts is extremely important for supporting SEO efforts, though their benefits aren't immediately evident. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for some time. When people tweet, like, comment or share the content they like it is referred to as a social engagement. The more social interactions a piece of content gets, the greater social signals it will bring to your website. These social signals are used by search engines to determine the quality of the content. This allows search engines to decide what content people consider to be most valuable and also what they consider to be good quality. If something receives a lot of engagement on social media It can be quickly identified.

2.) Link Building
The days of soliciting websites to add links to your site. Google's Panda/Penguin algorithms have forced SEOs to linkbuild using the old method: make top-quality content that's relevant. But how do you reach websites willing to link to your site if they are not directly approached as an "unnatural" link building technique? Social media is the answer. Social media enables you to expose your content to of people who are interested and could be attracted to link to it in the event that it is worthy of linking to. They will also share your content with their network which increases the power of your content.

3.) Content Amplification
You can write all the high quality content you want but it's not going to gain much traction without amplification. Marketing via email is an excellent method of amplifying content but it's only going to reach people in your list of marketing contacts. The possibility of reaching new audiences is through social media. If you share your content, those who follow you will be able to share it with their followers when they are satisfied with the content. Then those people will spread the word to their networks to increase your reach. In return, you will gain lots of relevant traffic such as inbound links, branding awareness and social signals - all of which are used by search engines in determining content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand identity and awareness can inform search engines a lot about the quality of your site and the extent to which it can be respected in their ranking algorithms. In addition to boosting your content, social media also helps increase brand recognition. Google calls this co-citation. These co-citations can be developed by using social media to boost Google's trust and help with branded searches.

5.) Social Indexing
Since the search engines index social media sites these profiles are now showing in search results pages. This allows your company to appear in search results for branded search queries on more than the site of your business. However, شراء متابعين تويتر it's even more than that. Individual tweets on Twitter were previously indexed and appeared in search results too giving another opportunity for your website to be ranked in the search results. It was only for a short time, however, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.