5 Reasons Social Media Is Crucial For SEO

What exactly does social media have to have to do with SEO? At MWI we hear this a lot from the current and potential clients. Social media is a rapidly growing channel for marketing that most companies have only started making use of in the last few years, but it's very important to leverage in particular if you're putting efforts in SEO. Making and managing social media accounts is extremely important to assist in SEO efforts, although the benefits may not be immediately evident. Of the many reasons to consider social media as part of your online strategy, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. Social engagements occur when users like, share on, share or زيادة مشاهدات اليوتيوب tweet about a piece of content. The more social engagements your content is able to get, the more social signals you can build for your site. These social signals are used by search engines to rank the content. This allows search engines to determine what content people consider to be most valuable and what algorithm they believe to be high-quality. A piece of content can be immediately indexed if it's receiving a lot of social interactions.

2.) Link Building
It is long past the moment when you could simply go out and ask for hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm SEOs are now forced to build links the traditional way to create quality content that is worthy of linking. What is the best way to reach websites that are willing to link to your site, if asking them directly would be thought to be "unnatural"? Social media is your answer. Social media lets you expose your content to people who are willing to link to it when it's worthy of linking to. Those people will also share your content with their friends which will increase the impact of your content.

3) Amplification of content
It doesn't matter how good your content is, it's unlikely to get much traction without amplification. Sure, email marketing is an effective way to boost content, but it'll only be able to reach people who are in your database of marketing. The possibility of reaching new audiences is through social media. After you have shared your content, those who follow you will also spread it to their networks in the event that they find it helpful. These people will then share it with their following, further increasing your reach. Additionally, you will gain relevant traffic and inbound links social signals, as well as brand awareness, all of which can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's name and reputation to determine the quality of your site and how trustworthy it should be when they rank it in their algorithms. Apart from boosting the quality of your content Social media can also increase brand recognition. Google calls this co-citation. Making these co-citations with social media can boost Google's trust and confidence in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Since search engines are able to index social media accounts, they are now showing as search results. This allows your business to show up in search results for your branded searches on more than the site of your business. But there's more than that. Tweets on their own from Twitter could be indexed and were displayed in the search results. This allowed your site to be ranked higher in searches. The program was only temporary, however, and زيادة مشاهدات اليوتيوب Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.