Five Reasons Why Social Media Is Essential For SEO

What does social media have to offer SEO? At MWI we hear many of these inquiries from potential and current clients. Although social media has been an increasing channel for marketing in recent years, most businesses have yet to make use of the potential of it. This is especially true to consider if you're planning to invest in search engine optimization. Setting up and managing social media accounts are extremely important to assist in SEO initiatives, but their benefits aren't immediately evident. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some time. When people share content via Twitter, Facebook or comment on a piece of content it is referred to as a social engagement. The more social engagements a piece of content is able to get, the more social signals you can build for your website. Search engines evaluate these signals from social media, and consider it an element of quality when evaluating content. This is a method for search engines to determine what people find most useful and what their algorithm deems top-quality. A piece of content can be quickly indexed whenever it's attracting a significant amount of engagement on social media.

2.) Link Building
It's past the moment when you could simply solicit links from other websites. Since the introduction of Google's Panda and Penguin algorithm SEOs are now forced to build links the traditional way to create quality content that is link-worthy. How do you reach websites who are willing to link to your content, when they are considered "unnatural"? Social media is your answer. Social media lets you put your content in front of the right people, who could be influenced to link to it if it's worth linking to. These users will then share your content with others, increasing your influence.

3) Content amplification
You could create any high quality content you want but it's not going to gain much traction without amplification. Marketing via email is a great way of amplifying content but it's only going to be able to reach the people on your list of marketing contacts. Social media lets you increase the reach of your content. If you share your content, your followers will be able to share it with their followers if they find it useful. These people will then also share it with their friends, further increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking social signals, as well as brand زيادة مشاهدات اليوتيوب recognition, all of which are used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it must be for their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the quality of your content. Google calls this co-citation. Building these co-citations using social media can improve the trust Google has in your web page and also assist by using branded search terms.

5) Social Indexing
Since the search engines are able to index social media sites, زيادة مشاهدات اليوتيوب they are now showing as search results. This allows your business to show up in search results for specific queries that aren't limited to your company website. But it gets even better than that. Tweets on their own from Twitter were once indexed and displayed in search results. This allowed your website to be ranked higher in the search results. It was only temporary for a couple of months, until Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.