Five Reasons Social Media Is Important For SEO

What do social media have to do with SEO? At MWI, we get lots of questions from our current and prospective clients. Although social media has been a growing channel for marketing over the last few years, many companies have not yet started to make use of the potential of it. This is especially true to consider if you're planning to invest in SEO. While the advantages of social media may not be immediately apparent, they are crucial for SEO aid. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for quite some time. When people tweet, like or comment on the content that is known as a social engagement. Content that has more social engagements will be able to show more social signals. These social signals are used by search engines to rank the content. It's a method of determining the quality of content that people are able to use in comparison to what their algorithm decides is of high quality. A piece of content can be quickly indexed in the event that it's receiving lots of social interaction.

2.) Link Building
Long gone are the days of asking for websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to linkbuild the traditional way: create quality content that is relevant. How do you reach out to websites that will link to your website, even if asking them directly would be considered "unnatural"? Social media can help. Social media enables you to place your content in front of the right people, who could be influenced to link to it in the event that it is worthy of linking to. People who promote your content to others, increasing your influence.

3.) Content Amplification
You can write all the good-quality content that you wish to however it will not gain an enormous amount of attention without amplification. Sure, email marketing is a great way to amplify content, but it'll only be able to reach people who are in your marketing database. Social media can help you increase the reach of your content. If you send your content out to your followers, they will share it with their own followers If they are satisfied with the content. These people will then promote your content to their followers, increasing the reach of your content. You'll also get relevant traffic through inbound linking social signals, inbound linking, and brand awareness, all of which are used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines many things about the quality of your website and how much it is trusted in its ranking algorithms. In addition to boosting your content social media can also help build brand awareness. This is what Google refers to as co-citation. Making these co-citations with social media can boost Google's trust in your website as well as helping by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media sites for شراء ساعات مشاهدة يوتيوب some time now so they can now show up in search result pages. This enables your brand to show up on search results when you type in branded searches on more than the site of your business. But there's more than that. Individual tweets on Twitter were once indexed and shown in search results, too providing another method for your website to be ranked in the search results. That was only temporary for a couple of months, until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.