5 Reasons Why Social Media Is Important For SEO

What can social media have to offer SEO? At MWI we hear this a lot from potential and current clients. Social media is a fast expanding marketing channel that many businesses have only begun to take advantage of over the last couple of years, yet it's essential to utilize it in particular if you're putting efforts in search engine optimization. Creating and managing social media accounts is extremely important to assist in SEO initiatives, but the benefits may not be immediately evident. Here are five benefits of social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversation as part of their algorithm for ranking. When people share content via Twitter, Facebook, comment or share a piece of content, this is called a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you build to your site. Search engines evaluate the social signals they receive, شراء لايكات فيسبوك and use it as an element of quality when evaluating content. It's a way of evaluating the quality of content that people are able to use over what their algorithm decides is of high quality. If a piece of content is receiving lots of social shares It can be quickly identified.

2) Link Building
It's long gone of soliciting websites to add links to yours. Google's Panda/Penguin algorithm has forced SEOs to build links in by using the traditional method of creating quality content that is relevant. What is the best way to reach websites that will link to your content, when you ask them directly, which would be considered "unnatural"? Social media is the solution. Social media allows you to publish your content to interested audiences who might be willing to link to it, when it's worthy of linking to. These people may also promote your content to their friends and increase the reach of your content.

3) Amplification of content
The quality of your content is, it won't gain traction without amplification. Email marketing is an excellent method to amplify content, but it will only be able to reach people who are in your database of marketing. You can also reach new audiences via social media. Once you share your content, the people who follow you will also share it with their following if they find it useful. This will cause them to be able to share it with their followers which will increase the reach of your content. You'll also get relevant traffic, inbound linking as well as social signals and brand recognition These are used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines much about the credibility of your site's content and the extent to which it can be believed to be in its ranking algorithms. In addition to boosting your content Social media can also create brand awareness. Google refers to this as co-citation. The creation of these co-citations via social media can help increase Google's trust in your company website as well as helping with search queries that are personalized.

5.) Social Indexing
Since search engines are able to index social media sites, they are now showing up in search results pages. This allows your brand to appear in search results for brand-related queries, which aren't exclusive to your site. It gets even more effective. Tweets that were individual from Twitter were once indexed and were displayed in the search results. This allowed your site to be more prominent in searches. However, it was only temporary the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.