5 Reasons Social Media Is Essential For SEO

What the heck does social media have to have to do with SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Social media is an incredibly expanding marketing channel that many businesses have only recently begun using in the last few years. However, it's vital to take advantage of it particularly if you're investing resources into SEO. While the benefits of using social media may not be immediately apparent, they are crucial to SEO help. Here are five reasons why social media is vital to SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online dialogue in their ranking algorithms. A social engagement happens when people comment, like or share tweets on a piece of content. A piece of content that has the highest number of social engagements will show higher social signals. These social signals are used by search engines to determine the quality of the content. It's a way of evaluating the quality of content that people are able to use over what their algorithm determines to be top-quality. If something receives lots of engagement on social media it will be immediately identified.

2) Link Building
It's past the time when you could get links from other websites. With the advent of Google's Panda and Penguin algorithm SEOs are now forced to do link building the old fashioned way by creating high-quality content that is link-worthy. How do you reach out to websites who are willing to link to your site, if they are considered "unnatural"? Social media can help. Social media can help you place your content in front of relevant audiences that may be influenced to link to it if it's worth linking to. People who share your content with others, increasing your influence.

3) Content Amplification
It doesn't matter how good your content is, it's unlikely to be popular in the absence of amplifying it. Email marketing can be an effective method to increase the reach of your content , but it can only get to those on your list of marketing contacts. It is possible to reach new audiences through social media. Once you share your content, those who follow you will share it with their following should they find it valuable. Then those people will share it with their following which will increase the reach of your content. You'll also get relevant traffic through inbound linking social signals, شراء متابعين تويتر as well as brand awareness All of which can be utilized by search engines to determine content quality determination.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and شراء متابعين تويتر awareness can tell search engines many things about the quality of your website as well as the degree to which it should be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media also aids in build brand awareness. Google refers to this as co-citation. These co-citations can be built via social media in order to increase Google's credibility and aid in the search engine's branded searches.

5.) Social Indexing
Since search engines are able to index social media sites these profiles are now showing in search results pages. This allows your company to appear in search results that include branded search queries that are not limited to just your own website. But it gets even better than that. Individual tweets from Twitter could be indexed and included in the search results. This allowed your site to be more prominent in the results of a search. However, it was only temporary the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.