Five Reasons Why Social Media Is Important For SEO

What the heck does social media have to do with SEO? MWI receives this kind of information frequently from both current and potential clients. While social media has been an increasing channel for marketing in recent times, many companies have not yet started to benefit from it. This is especially important for alexa ترتيب المواقع companies that are investing in SEO. Setting up and managing social media accounts are crucial to support SEO initiatives, but the benefits may not be immediately obvious. Here are five reasons social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some years now. A social engagement happens when people like, comment, share, or tweet about an article. The more social engagements your content has, the more social signals it will bring to your site. Search engines measure the social signals they receive, and use it as a quality factor when ranking the content. It's a way of evaluating the content that people consider useful over what their algorithm determines to be top-quality. A piece of content can also be indexed instantly in the event that it's receiving lots of social interaction.

2) Link Building
It's been a long period when you could just get hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to linkbuild using the old method: make top-quality content that's relevant. But how do you reach sites that would be willing to link to your content if asking them directly is considered an "unnatural" link building technique? Social media can help. Social media allows you to share your content with appropriate audiences that are willing to link to it should it be worth linking to. These users will then be able to share your content with other people increasing your influence.

3) Content Amplification
You could create any top-quality content you like however it will not gain significant traction without the aid of amplification. Marketing via email can be an effective method to increase the reach of your content but it's only going to reach those in your list of marketing contacts. You can also reach new audiences through social media. When you share your content, those who follow you will also connect with their friends if they find it useful. They will also be able to share your content with their followers, thereby increasing your reach. Additionally, you will gain relevant traffic, inbound linking social signals, inbound linking, and brand awareness All of which can be used by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can tell search engines much about the credibility of your site and how much it is believed to be in its ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the quality of your content. Google refers to this as co-citation. Building these co-citations through social media can boost Google's trust in your company site, as well as aiding by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media profiles since a while which means that they appear in results pages for search engines. This allows your business to appear in search results for search queries that are branded and not exclusive to your site. It's even more effective. Individual tweets on Twitter were once indexed and shown in search results too which gave another means to get your content noticed in the search results. The program was only temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.