Five Reasons Why Social Media Is Important For SEO

What the heck does social media have to in relation to SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is a rapidly expanding marketing channel that many companies have only started to take advantage of over the last few years, however it's crucial to make use of when you're investing funds into SEO. While the advantages of social media might not be immediately obvious, they are crucial for SEO aid. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for some years now. Social engagement occurs the time when people share, like, comment or زيادة مشاهدات اليوتيوب (visit this site right here) share a tweet about content. Content that has more engagements on social media will have more social signals. These social signals are used by search engines to determine the quality of the content. It's a way to determine the content that people consider useful and what their algorithm determines to be top-quality. If an article receives a lot of engagement on social media it will be immediately indexed.

2.) Link Building
Long gone are the days of going out and asking for websites to add links to yours. With the advent of Google's Panda and Penguin algorithms, SEOs are forced to create links in the traditional way to create quality content that is linked-worthy. How do you reach out to websites who are willing to link to your website, even if they are thought to be "unnatural"? Social media is the answer. Social media allows you to present your content in front of relevant groups of people who may be attracted to link to it when it's worthy of linking to. People who share your content with others, increasing your influence.

3.) Amplification of content
You can write all the high quality content you want however, it will not get much traction without amplification. Sure, email marketing is an effective way to boost content, but it'll only reach the people in your database of marketing. Social media allows you to expand your reach with your content. After you have shared your content, the people who follow you will spread it to their networks when they are satisfied with the content. These people will then recommend your content to their followers, increasing your reach. You'll also get relevant traffic and inbound links, social signals, and brand awareness, all of which can be used by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand recognition and brand identity can inform search engines a lot about the quality of your website as well as the degree to which it should be respected in their ranking algorithms. In addition to boosting your content Social media can also create brand awareness. Google calls this co-citation. These co-citations can be built through social media to improve Google's credibility and aid in the search engine's branded searches.

5) Social Indexing
Since the search engines index social media accounts these profiles are now showing as search results. This lets your brand appear in search results for branded search queries that are not limited to just your own website. It's even more effective. Individual tweets on Twitter were initially indexed and included in search results as well which gave another means to get your content noticed in search. The program was only temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.