Five Reasons Social Media Is Important For SEO

What exactly does social media have to relate to SEO? At MWI we hear lots of questions from our potential and current clients. While social media has become an increasingly popular channel for marketing in recent times, many companies have not yet started to take advantage of it. This is especially true when you're investing in SEO. Setting up and managing social media accounts is extremely important for supporting SEO efforts, though the benefits are not immediately evident. Here are five reasons social media is vital to SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online conversations in their algorithm for ranking. A social engagement is when users like, share, share, or tweet about a piece of content. The more social interactions a piece of content receives, the more social signals you send to your website. Social signals are utilized by search engines to determine the quality of content. It's a method of determining what content is popular with users over what their automated algorithm determines to be good quality. Content can be quickly indexed if it's receiving a lot of social engagement.

2.) Link Building
It is long past the period when you could just get links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to link build using the old method: make good quality content that is pertinent. How do you get in touch with sites who are willing to link to your site if they are not directly approached as an "unnatural" link building method? Social media can help. Social media lets you publish your content to people who are willing to share it with others, should it be worth linking to. These users will then spread your content among others, increasing your influence.

3) Amplification of content
It doesn't matter how high-quality the content you publish, it will not get much traction unless you amplify it. Marketing via email is an effective method to increase the reach of your the content you create, but it won't reach people in your marketing list. You can reach new audiences via social media. If you post your content to your followers, they'll spread it to their own followers if they find it helpful. Then those people will also share it with their friends, موقع تزويد مشتركين further increasing your reach. As a result, you get many relevant visitors such as inbound links, social signals , and brand awareness All of which are used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand identity and awareness can tell search engines an awful lot about the overall quality of your website and how much it should be believed to be in its ranking algorithms. Social media can help build brand موقع تزويد مشتركين awareness and amplifies your content. Google calls this co-citation. Co-citations can be created via social media in order to increase Google's trust as well as aid with search results that are branded.

5.) Social Indexing
Since search engines index social media sites and display them as search results. This enables your brand to show up in search results that include branded search queries on more than just your own website. It gets even more effective. Tweets that were individual from Twitter were once indexable and displayed in search results. This enabled your content to rank higher on the results of a search. It was temporary, however the deal was ended when Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.