Five Reasons Social Media Is Essential For SEO

What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has been an increasing channel for marketing in recent years, the majority of businesses have yet to take advantage of it. This is crucial to consider if you're planning to invest in search engine optimization. Creating and managing social media accounts are extremely important for supporting SEO initiatives, but the benefits may not be immediately apparent. Here are five reasons social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for some time now. When people share content via Twitter, Facebook or comment on the content, this is called a social engagement. A piece of content that has the highest number of social engagements will be able to show more social signals. Search engines evaluate the social signals they receive, and consider it an index of quality when ranking the content. This is a method for search engines to determine the most popular content and also what they consider to be top-quality. If a piece of content receives lots of social shares it will be immediately indexed.

2.) Link Building
It's been a long moment when you could simply solicit hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm SEOs must do link building the traditional way - create high quality content that is link-worthy. How do you reach out to websites who are willing to link to your site, if asking them directly would be considered "unnatural"? Social media is your answer. Social media lets you expose your content to of the right people, who could be attracted to link to it should it be worthy of linking to. These people may also be able to share your content with their network and increase the reach of your content.

3) Content Amplification
You can make all the good-quality content that you wish to, but it won't gain significant traction without the aid of amplification. Marketing via email is a great way of amplifying content but it will only reach those in your list of marketing contacts. You can reach new audiences via social media. If you share your content, those who follow you will also be able to share it with their followers should they find it valuable. They will then share it with their following which will increase the reach of your content. As a result, you get a lot of relevant traffic, inbound links, brand recognition and social signals All of these are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4) Brand Awareness and شراء لايكات فيسبوك Signals
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be in their ranking algorithms. Social media helps to build an image for your business and also boosts the quality of your content. This is what Google calls co-citation. Building these co-citations through social media can improve the trust Google has in your site, as well as aiding with branded search queries.

5.) Social Indexing
Search engines have been indexing the social media pages for a number of years now, which means they now show up in results pages for search engines. This enables your brand to show up in search results for your branded searches on more than just your own website. It's more than that. Individual tweets on Twitter were once indexed and shown in search results, too providing another method to get your content noticed in the search results. It was temporary, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.