Five Reasons Why Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is a fast growing marketing channel that most businesses have only recently begun making use of in the past couple of years, yet it's very important to leverage in particular if you're putting resources into search engine optimization. Although the benefits of social media might not be immediately apparent, they are crucial to SEO help. Below are five reasons why social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for a long time. When people share content via Twitter, Facebook, comment or share an article it is referred to as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you build to your site. Social signals are utilized by search engines to rank the content. It's a way to measure the quality of content that people are able to use over what their algorithm decides is of high quality. If the content you're looking at receives a lot of social shares, شراء ساعات مشاهدة يوتيوب it can be instantly indexable.

2) Link Building
The days of asking for websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to linkbuild using the old method: make high-quality content that is relevant. How do you get in touch with sites that would be willing to link to your content if you ask them directly, which is an "unnatural" link building method? Social media is your answer. Social media allows you to put your content in front of relevant audiences that may be influenced to link to it in the event that it is worthy of linking to. They will also share your content with their network and increase the reach of your content.

3) Content Amplification
It doesn't matter how high-quality the content you publish, it's not going to achieve much success in the absence of amplifying it. Yes, email marketing is an excellent way to increase the reach of your content, but it can only reach the people in your database of marketing. The possibility of reaching new audiences is through social media. Once you share your content, your following will also connect with their friends when they are satisfied with the content. Then those people will be able to share it with their followers and increase your reach. In return, you will gain a lot of relevant traffic, inbound links, branding awareness and social signals - all of which are utilized by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's image and recognition to judge the quality of your site and how trustworthy it should be in their ranking algorithms. In addition to boosting your content social media can also help to increase awareness of your brand. Google refers to this as co-citation. Building these co-citations using social media will help improve Google's trust in your company website as well as helping with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing social media profiles since a while, which means they now appear on search result pages. This lets your company's brand show up in search results for search queries that are branded and not only restricted to your business's website. This is even better. Individual tweets from Twitter could be indexed and were displayed in search results. This enabled your content to be ranked higher in the results of a search. That was only temporary for a few months until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.