Five Reasons Why Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear many of these inquiries from potential and current clients. Social media is an incredibly growing marketing channel that most companies have only started taking advantage of in the past few years, however it's essential to utilize it in particular if you're putting resources into SEO. While the benefits of social media may not be immediately apparent, they are crucial to SEO support. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major تزويد مشاهدات يوتيوب search engines have been using online conversations as part of their ranking algorithms for quite some years now. When people share content via Twitter, Facebook, comment or share the content they like, this is called a social engagement. Content that has more engagements on social media will have more social signals. Search engines analyze the social signals they receive, and use them as a quality factor when ranking the content. This allows search engines to identify what people find most useful and what algorithm they believe to be good quality. If something receives a lot of social shares It can be quickly indexed.

2.) Link Building
Long gone are the days of going out and asking for websites to add links to your site. Google's Panda/Penguin algorithms have compelled SEOs to link build using the old method: make good quality content that is pertinent. How do you reach out to websites which are willing to hyperlink to your site, if the request is considered "unnatural"? Social media is the answer. Social media can help you place your content in front of the right people, who could be influenced to link to it when it's worthy of linking to. People who be able to share your content with their networks and increase the reach of your content.

3) Content Amplification
It doesn't matter how high-quality the content you publish, it's unlikely to achieve much success in the absence of amplifying it. Sure, email marketing can be a great way to amplify content, but it can only reach the people in your marketing database. You can reach new audiences via social media. If you share your content, those who follow you will also connect with their friends when they are satisfied with the content. These people will then be able to share it with their followers to increase your reach. In return, you earn an abundance of relevant traffic and inbound links, as well as social signals and brand awareness All of these are used by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can inform search engines an awful lot about the overall quality of your site's content and the extent to which it can be believed to be in its ranking algorithms. Social media aids in building brand awareness and amplifies the quality of your content. Google calls this co-citation. Building these co-citations using social media can help increase Google's trust in your website , and will also help by bringing in search queries that are branded.

5.) Social Indexing
Since the search engines index social media accounts which means they show in search results pages. This allows your brand to appear in search results for brand-related queries, which aren't only restricted to your business's website. However, it's even more than that. Tweets on their own from Twitter were once indexed and included in the search results. This allowed your site to rank higher in searches. That was only temporary for a couple of months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.