Five Reasons Why Social Media Is Important For SEO

What the heck does social media have to do with SEO? At MWI, we get this a lot from potential and current clients. While social media has become an increasing marketing channel in recent years, the majority of firms haven't yet begun to take advantage of the potential of it. This is crucial if you are investing in search engine optimization. Setting up and managing social media accounts is crucial to support SEO initiatives, but the benefits are not immediately apparent. From the myriad of reasons to think about social media as a part of your overall strategy to be online, here are 5 reasons it's important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some time now. When people tweet, like or comment on an article This is referred to as social engagement. Content that has more social engagements will be able to show more social signals. Social signals are utilized by search engines to rank content. This is a way for search engines to identify what content people consider to be most valuable and what their algorithm deems good quality. A piece of content can be quickly indexed in the event that it's receiving lots of social interaction.

2) Link Building
Long gone are the days of asking for websites to add links to yours. Google's Panda/Penguin algorithm has forced SEOs to build links using the old method: make quality content that is relevant. But how do you reach websites willing to link to your content if asking them directly is thought to be an "unnatural" practice for building links? Social media can help. Social media allows you to share your content with relevant audiences who may be willing to link to it, should it be worth linking to. These users will then be able to share your content with other people, increasing your influence.

3.) The amplifying of content
It doesn't matter how high-quality your content is, it's not going to gain traction until you amplify it. Email marketing can be a great way of amplifying content but it will only get to those on your list of marketing contacts. Social media lets you expand your reach with your content. If you share your content with your followers, they'll share it with their own followers in the event that they find it helpful. This will cause them to spread the word to their networks to increase your reach. Additionally, you will gain relevant traffic through inbound linking, social signals, and brand awareness, all of which can be used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines can use brand identity and alexa ترتيب المواقع awareness to determine the credibility of your website and how reliable it ought to be in their ranking algorithms. Apart from boosting the quality of your content social media also aids in increase brand recognition. This is what Google refers to as co-citation. These co-citations can be developed through social media to improve Google's credibility and aid in brand-name searches.

5.) Social Indexing
Since search engines are able to index social media websites and display them on search results pages. This allows your brand to be listed in search results on specific queries that aren't restricted to your website. But it gets even better than that. Tweets that were individual from Twitter were once indexed and included in search results. This allowed your website to rank higher in the results of a search. That was only temporary for a few months, until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.