Five Reasons Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast growing marketing channel that most companies have only just begun to take advantage of over the last couple of years, yet it's vital to take advantage of it in particular if you're putting efforts in SEO. Making and managing social media accounts are extremely crucial to support SEO initiatives, but the benefits may not be immediately apparent. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. Social engagement occurs when users like, share, share, or tweet on a piece of content. The more the number of social interactions that a piece content is able to get, the more social signals you build to your site. These social signals are used by search engines to rank content. This is a way for search engines to know the content that people are most interested in and what their algorithms consider as high-quality. Content can be quickly indexed whenever it's attracting a significant amount of engagement on social media.

2.) Link Building
The days of going out and soliciting websites to add links to yours. With the emergence of Google's Panda and Penguin algorithm SEOs have to perform link building in by hand by creating high-quality content that is worthy of linking. How do you reach out to websites that are willing to link to your content, if they are considered "unnatural"? Social media can help. Social media lets you publish your content to relevant audiences who may be willing to link to it, in the event that it's worth linking to. People who be able to share your content with other people, زيادة مشاهدات اليوتيوب increasing your influence.

3) Content Amplification
No matter how top-quality the content you publish, it's unlikely to be popular without amplification. Email marketing is an excellent method to amplify content, but it will only reach those in your marketing database. Social media allows you to reach new audiences with your content. If you share your content, the people who follow you will also connect with their friends when they are satisfied with the content. They will then spread the word to their networks to increase your reach. You'll also get relevant traffic and inbound links, social signals, and brand recognition These can be utilized by search engines to make quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines many things about the quality of your website and the extent to which it can be believed to be in its ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the quality of your content. This is what Google calls a co-citation. These co-citations are built through social media , which can help improve Google's trust and assist with search results that are branded.

5) Social Indexing
Since search engines index social media websites and display them on search results pages. This lets your company's brand appear in search results for brand-related queries, زيادة مشاهدات اليوتيوب which aren't exclusive to your site. But it gets even better than that. Tweets on their own from Twitter were once indexed and included in search results. This allowed your site to rank higher in the search results. This was just temporary for a couple of months before Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.