5 Reasons Social Media Is Essential For SEO

What does social media have to offer SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Social media is a rapidly expanding marketing channel that many companies have only started taking advantage of in the last couple of years, yet it's essential to utilize it when you're investing resources into search engine optimization. Setting up and managing social media accounts are important to assist in SEO initiatives, but the benefits of social media aren't always apparent. Here are five benefits of social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for quite some years now. Whenever people tweet, like, comment or share a piece of content it is referred to as a social engagement. A piece of content that has the highest number of social engagements will be able to show more social signals. Search engines evaluate these signals from social media, and use them as a quality factor when ranking the content. This allows search engines to know the content that people are most interested in and what algorithm they believe to be as high-quality. If something has a high amount of social interaction, it can be instantly indexable.

2) Link Building
It's been a long period when you could just get links from other websites. Google's Panda/Penguin algorithms have compelled SEOs to build links in using the old method: make quality content that is relevant. How do you get in touch with sites that would be willing to link to your content if asking them directly is considered an "unnatural" link building method? Social media is the answer. Social media can help you place your content in front of people who are interested and could be attracted to link to it in the event that it is worthy of linking to. They will also share your content with their friends, further increasing the influence of your content.

3) Content Amplification
You could create any top-quality content you like however, it will not get significant traction without the aid of amplification. Email marketing is a great way of amplifying content , but it can only get to those on your marketing list. It is possible to reach new audiences through social media. If you share your content with your followers, they'll be sure to share it with their own followings if they find it helpful. Then those people will share it with their following, further increasing your reach. You'll also get relevant traffic through inbound linking social signals, inbound linking, and brand awareness, all of which are used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your site's content and the extent to which it can be trusted in its ranking algorithms. In addition to boosting your content social media can also help increase brand recognition. Google refers to this as co-citation. The creation of these co-citations via social media can improve Google's trust in your website , and will also help with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media accounts for some time now so they can now show up in search result pages. This allows your business to be listed in search results on brand-related queries, alexa ترتيب المواقع which aren't restricted to your website. It's even more effective. Individual Tweets from Twitter were initially indexed and included in search results as well providing another method to ensure your content's ranking in the search results. It was only temporary for a couple of months until Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.