5 Reasons Why Social Media Is Essential For SEO

What does social media provide in terms of SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. While social media has become a growing channel for marketing in recent years, most companies have not yet started to make use of the potential of it. This is particularly important to consider if you're planning to invest in search engine optimization. Creating and managing social media accounts are extremely important for supporting SEO efforts, though the benefits are not immediately evident. Of the many reasons why you should consider social media as a part of your online strategy, here are 5 advantages of it for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online conversation as part of their ranking algorithms. When people tweet, like, comment or share the content they like, alexa ترتيب المواقع this is called a social engagement. The more social engagements a piece of content has, the more social signals it will bring to your website. These social signals are used by search engines to determine the quality of content. It's a way of evaluating the quality of content that people are able to use over what their automated algorithm decides is of good quality. If something is receiving lots of engagement on social media It can be quickly indexed.

2.) Link Building
The days of asking for websites to link to your site. With the advent of Google's Panda and Penguin algorithms, SEOs are forced to create links in the traditional way - create high quality content that is link-worthy. How can you get your content to websites who are willing to link to your content, when asking them directly would be thought to be "unnatural"? Social media can help. Social media lets you present your content in front of relevant groups of people who may be influenced to link to it in the event that it is worthy of linking to. These users will then be able to share your content with other people and boost your authority.

3) Content Amplification
The quality of your content is, it won't be popular unless you amplify it. Sure, email marketing is an excellent way to increase the reach of your the content, but it'll only reach the people in your database of marketing. Social media can help you connect with new audiences through your content. If you send your content out to your followers, they'll spread it to their own followers if they find it helpful. This will cause them to also share it with their friends to increase your reach. In return, you gain lots of relevant traffic including inbound links, branding awareness and social signals All of these are used by search engines to assess the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can inform search engines much about the credibility of your site and how much it is trusted in its ranking algorithms. Social media can help build brand recognition and boosts the visibility of the quality of your content. This is what Google refers to as a co-citation. The creation of these co-citations via social media can help increase Google's trust and confidence in your site, as well as aiding by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media sites for a number of years now, which means they now show up in the search results pages. This enables your brand to show up in search results for your branded search queries that are not limited to the site of your business. But there's more than that. Individual tweets from Twitter were once indexed and included in search results. This allowed your website to be more prominent in searches. The service was temporary for a few months until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.