5 Reasons Why Social Media Is Essential For SEO

What do social media platforms have to offer SEO? MWI receives this kind of information frequently from prospective and current clients. Social media is rapidly growing channel for marketing that most businesses have only begun to take advantage of over the last few years, however it's essential to utilize it when you're investing funds into SEO. Creating and managing social media accounts is extremely important for supporting SEO initiatives, but the benefits of social media aren't always apparent. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for quite some period of time. Social engagements occur when people like, comment or share a tweet about content. A piece of content that has more social engagements will have more social signals. These social signals are used by search engines to determine the quality of the content. It's a way to measure what content people find useful in comparison to what their algorithm determines to be of high quality. The content you've created can be instantly indexed in the event that it's receiving lots of social interactions.

2) Link Building
It is long past the time that you could get hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to build links the old-fashioned way: write high-quality content that is relevant. How can you get your content to websites which are willing to hyperlink to your website, even if the request is considered "unnatural"? Social media can help. Social media lets you post your content and share it with relevant audiences who may be willing to link to your content, should it be worth linking to. People who promote your content to their friends, further increasing the influence of your content.

3) Content Amplification
The quality of your content is, it will not be popular without amplification. Marketing via email is an effective method to increase the reach of your content but it's only going to get to those on your marketing list. It is possible to reach new audiences through social media. Once you share your content, those who follow you will also spread it to their networks in the event that they find it helpful. This will cause them to be able to share it with their followers to increase your reach. In return, you will gain lots of relevant traffic, inbound links, brand recognition and social signals All of which are used by search engines to judge the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can inform search engines many things about the quality of your website as well as the extent to which it can be trusted in its ranking algorithms. Social media helps to build brand awareness and increases the quality of the content you publish. Google calls this co-citation. These co-citations can be built through social media to improve Google's credibility and aid in the search engine's branded searches.

5) Social Indexing
Since the search engines index social media profiles these profiles are now showing as search results. This lets your company's brand شراء متابعين تويتر be displayed in search results for branded queries that are not limited to your company website. It's even more effective. Tweets on their own from Twitter were once indexed and displayed in the search results. This allowed your content to be ranked higher in the results of a search. The service was temporary for a few months until Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.