Five Reasons Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is an incredibly growing marketing channel that most companies have only started making use of in the last few years. However, it's essential to utilize it - especially if you're investing resources into search engine optimization. While the benefits of social media are not immediately obvious, they are vital for SEO aid. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for quite some years now. Social engagement occurs the time when people share, like, comment or share tweets about content. The more social interactions a piece of content gets, the greater social signals you build to your website. Search engines measure the social signals they receive, and شراء متابعين تيك توك then use them as a quality factor when ranking the content. It's a way to determine what content is popular with users in comparison to what their algorithm determines to be good quality. Content can be instantly indexed if it's receiving a lot of engagement on social media.

2.) Link Building
Long gone are the days of soliciting websites to link to yours. In the wake of Google's Panda and Penguin algorithm SEOs have to create links in using the old-fashioned method and create content of high-quality that is worthy of linking. How do you reach websites that are willing to link to your site, if asking them directly would be considered "unnatural"? Social media is the answer. Social media allows you to publish your content to people who are willing to link to it if it is worth linking to. They will also promote your content to their networks which will increase the impact of your content.

3) Amplification of content
No matter how top-quality your content is, it won't gain traction without amplification. Email marketing can be an effective method to increase the reach of your content but it's only going to be able to reach the people on your marketing list. Social media can help you increase the reach of your content. If you share your content with your followers, they will be sure to share it with their own followings if they find it helpful. The people who share it will share your content with their followers, thereby increasing your reach. Additionally, you will gain relevant traffic through inbound linking as well as social signals and brand recognition and are used by search engines to make quality evaluation.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can tell search engines a lot about the quality of your website and how much it is respected in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. This is what Google calls a co-citation. These co-citations are built via social media in order to increase Google's trust and assist with search results that are branded.

5) Social Indexing
Since search engines index social media sites, they are now showing up in search results pages. This allows your company to appear in search results for your branded search queries that are not limited to only your website. But there's more than that. Tweets on their own from Twitter were once searchable and were displayed in the search results. This allowed your website to rank higher on the search results. It was temporary, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, شراء متابعين تيك توك so it's important to leverage it for getting your content ranked.