Five Reasons Why Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear lots of questions from our potential and current clients. While social media has become a growing channel for marketing over the last few years, many firms haven't yet begun to profit from the potential of it. This is crucial to consider if you're planning to invest in search engine optimization. Creating and managing social media accounts are extremely crucial to support SEO initiatives, but the benefits of social media aren't always obvious. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for some time now. A social engagement is the time when people share, like, comment on, زيادة مشاهدات اليوتيوب share or tweet about an article. Content that has more social engagements will be able to show more social signals. Search engines look at these signals from social media, and use it as an element of quality when evaluating the content. It's a way to determine the quality of content that people are able to use over what their automated algorithm determines to be of good quality. Content can be immediately indexed when it's getting a lot of social interaction.

2.) Link Building
It's long gone of soliciting websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to build links in using the old method: make quality content that is relevant. How can you get your content to websites which are willing to hyperlink to your site, if asking them directly would be considered "unnatural"? Social media is your solution. Social media lets you expose your content to interested audiences who might be willing to link to it, should it be worth linking to. These users will then share your content with others and boost your authority.

3) The amplifying of content
It doesn't matter how good your content is, it won't be popular until you amplify it. Marketing via email can be a great way of amplifying content but it's only going to get to those on your marketing list. Social media can help you reach new audiences with your content. If you share your content, your following will also share it with their following if they find it useful. These people will then recommend your content to their followers, thereby increasing your reach. In addition, you'll gain relevant traffic, inbound linking social signals, as well as brand awareness and are used by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Awareness & Signals
The brand's identity and reputation can inform search engines an awful lot about the overall quality of your site and how much it is respected in their ranking algorithms. In addition to boosting your content Social media can also increase brand recognition. Google refers to this as co-citation. Building these co-citations using social media can improve Google's trust in your website , and زيادة مشاهدات اليوتيوب will also help with branded search queries.

5) Social Indexing
Since the search engines are able to index social media websites which means they show on search results pages. This lets your brand appear in search results that include branded search queries , which is more than just your company website. This is even more effective. Individual Tweets from Twitter were initially indexed and included in search results, too which gave another means for your content to rank in the search results. That was only temporary for a few months, until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.