5 Reasons Social Media Is Essential For SEO

What do social media platforms provide in terms of SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is an incredibly growing marketing channel that most companies have only started making use of in the past few years. However, it's vital to take advantage of it particularly if you're investing funds into search engine optimization. While the advantages of social media may not be immediately apparent, they are crucial to SEO support. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversation as part of their algorithm for ranking. When people tweet, like or comment on an article that is known as a social engagement. The more social engagements a piece of content receives, the more social signals you send to your site. Search engines look at these signals from social media, and use it as an indicator of quality when ranking content. This allows search engines to decide what people find most useful and what their algorithm deems as high-quality. If an article has a high amount of social engagement, it can be instantly indexable.

2) Link Building
It's been a long time when you could get links from other websites. Google's Panda/Penguin algorithm has forced SEOs to linkbuild the traditional way: create top-quality content that's relevant. But how do you reach websites that are willing to link to your content , if asking them directly is thought to be an "unnatural" practice for building links? Social media is your solution. Social media allows you to share your content with relevant audiences who may be willing to link to your content, should it be worth linking to. Those people will also connect your content to their networks which will increase the impact of your content.

3.) Content Amplification
It doesn't matter how good the content you publish, it won't be popular unless you amplify it. Sure, email marketing can be an excellent way to increase the reach of your content, but it can only be able to reach people who are in your database of marketing. Social media enables you to connect with new audiences through your content. If you post your content to your followers, they'll also share it with their personal followers If they are satisfied with the content. This will allow them to be able to share your content with their followers, increasing your reach. As a result, you get lots of relevant traffic, inbound links, branding awareness and social signals All of these are used by search engines to assess content quality.

content amplification lifecycle

4.) Brand شراء مشتركين يوتيوب Recognition and Signals
Brand image and recognition can tell search engines much about the credibility of your site and the extent to which it can be respected in their ranking algorithms. Aside from amplifying your content social media can also help to increase awareness of your brand. Google calls this co-citation. These co-citations can be developed via social media in order to increase Google's credibility and aid in search results that are branded.

5.) Social Indexing
Search engines have been indexing social media profiles for a number of years now, which means they now appear in the search results pages. This allows your business to be displayed in search results for brand-related queries, which aren't limited to your company website. This is even better. Individual Tweets from Twitter were once indexed and shown in search results as well which gave another means for your website to be ranked in the search results. It was only temporary for a few months until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.