Five Reasons Why Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. While social media has become an increasing channel for marketing in recent times, many companies haven't yet begun to benefit from the potential of it. This is especially true if you are investing in search engine optimization. Setting up and managing social media accounts is important for supporting SEO initiatives, but their benefits aren't immediately obvious. From the myriad of reasons to think about social media as part of your online strategy Here are five reasons why it is essential to SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversations in their ranking algorithms. A social engagement happens when people comment, like or share a tweet on a piece of content. The more the number of social interactions that a piece content gets, the greater social signals you send to your website. These social signals are used by search engines to determine the quality of the content. This is a method for search engines to determine what people find most useful and what their algorithms consider top-quality. If something is receiving lots of social shares, it can be instantly identified.

2.) Link Building
It's past the period when you could just solicit hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithms SEOs must do link building by hand to create quality content that is link-worthy. How do you get in touch with sites that would be willing to link to your content , if you ask them directly, which is an "unnatural" link building practice? Social media can help. Social media allows you to place your content in front of relevant groups of people who may be attracted to link to it if it's worth linking to. Those people will also share your content with their network which will increase the impact of your content.

3.) Content Amplification
The quality of your content is, it will not be popular until you amplify it. Yes, email marketing is an effective way to boost the content, but it'll only reach people within your database of marketing. Social media allows you to connect with new audiences through your content. If you publish your content to your followers, they will share it with their own followings in the event that they find it helpful. They will also be able to share your content with their followers, which will increase your reach. Additionally, you will gain relevant traffic, inbound linking social signals, as well as brand awareness, all of which can be used by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand image and recognition can tell search engines many things about the quality of your website and how much it should be trusted in its ranking algorithms. Social media can help build brand زيادة مشاهدات اليوتيوب awareness and amplifies the quality of your content. Google refers to this as co-citation. These co-citations can be built via social media in order to increase Google's credibility and aid in branded searches.

5.) Social Indexing
Since the search engines are able to index social media accounts which means they show as search results. This allows your brand to be displayed in search results for specific queries that aren't limited to your company website. It gets even more effective. Individual tweets from Twitter were once searchable and were displayed in search results. This enabled your content to rank higher on searches. However, it was only temporary it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.