5 Reasons Why Social Media Is Crucial For SEO

What the heck does social media have to do with SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. While social media has been an increasing marketing channel in recent years, most businesses have yet to benefit from the potential of it. This is particularly important to consider if you're planning to invest in search engine optimization. Setting up and managing social media accounts are extremely important to assist in SEO efforts, even though the benefits of social media aren't always evident. Out of the numerous reasons to consider social media as part of your online strategy There are five main advantages of it to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversations as part of their algorithm for ranking. A social engagement happens when users like, share or share a tweet about an article. Content that has more engagements on social media will have more social signals. Social signals are utilized by search engines to determine the quality of the content. It's a method of determining what content is popular with users over what their automated algorithm determines to be of good quality. If a piece of content receives lots of social shares It can be quickly indexed.

2.) Link Building
The days of asking for websites to link to your site. Since the introduction of Google's Panda and تصميم مواقع انترنت Penguin algorithm, SEOs are forced to perform link building in by hand and create content of high-quality that is link-worthy. How can you get your content to websites that will link to your content, if they are considered "unnatural"? Social media is your answer. Social media enables you to present your content in front of people who are interested and could be in a position to influence them to link to your content if it's worth linking to. These users will then share your content with others increasing your influence.

3.) Amplification of content
You can create all the high quality content you want but it's not going to gain any traction without amplifying it. Email marketing is a great way of amplifying content but it's only going to be able to reach the people on your marketing list. You can also reach new audiences via social media. After you have shared your content, your following will also be able to share it with their followers when they are satisfied with the content. This will allow them to be able to share your content with their followers, increasing your reach. You'll also get relevant traffic through inbound linking social signals, inbound linking, and brand awareness and are used by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines use brand name and reputation to determine the quality of your site and how trustworthy it must be when they rank it in their algorithms. Social media can help build brand awareness and increases the quality of your content. This is what Google calls co-citation. Co-citations can be created via social media in order to increase Google's trust and help with branded searches.

5) Social Indexing
Since the search engines are able to index social media websites, they are now showing up in search results pages. This allows your company to be displayed in search results for your branded search queries that are not limited to the site of your business. This is even more effective. Individual tweets from Twitter could be indexed and were displayed in search results. This allowed your content to be ranked higher in the search results. It was only for a short time, however, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.