Five Reasons Social Media Is Important For SEO

What do social media have to do with SEO? MWI receives the information frequently from both current and potential clients. Social media is a fast growing channel for marketing that most businesses have only begun taking advantage of in the last few years. However, it's very important to leverage particularly if you're investing funds into SEO. While the benefits of social media are not immediately obvious, شراء لايكات فيسبوك they are crucial for SEO aid. Out of the numerous reasons why you should consider social media as part of your overall strategy to be online, here are 5 advantages of it to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for a long time now. When people share content via Twitter, Facebook or comment on the content it is referred to as a social engagement. The more social engagements your content is able to get, the more social signals you can build for your website. Search engines evaluate these social signals and consider it an indicator of quality when ranking content. This is a way for search engines to identify the most popular content and what their algorithms consider good quality. If the content you're looking at receives a lot of engagement on social media it will be immediately indexable.

2) Link Building
It is long past the time that you could solicit links from other websites. Google's Panda/Penguin algorithm has forced SEOs to link build the traditional way: create high-quality content that is relevant. How can you get your content to websites that are willing to link to your content, if they are considered "unnatural"? Social media is the solution. Social media allows you to expose your content to of people who are interested and could be in a position to influence them to link to your content if it's worth linking to. Those people will also promote your content to their network which increases the power of your content.

3.) Content Amplification
You can make all the high quality content you want, but it won't gain much traction without amplification. Marketing via email can be a great way of amplifying content , but it can only get to those on your marketing list. Social media lets you reach new audiences with your content. If you share your content with your followers, they'll be sure to share it with their own followings when they find it useful. They will then share it with their following, further increasing your reach. As a result, you get an abundance of relevant traffic such as inbound links, brand recognition and social signals All of these are used by search engines to judge the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals
The brand's identity and reputation can tell search engines a lot about the quality of your site's content and how much it should be believed to be in its ranking algorithms. Social media is a great way to increase brand awareness and amplifies the content you publish. This is what Google refers to as co-citation. These co-citations can be built by using social media to boost Google's trust and help with branded searches.

5) Social Indexing
Since search engines index social media websites, they are now showing as search results. This allows your business to be listed in search results on specific queries that aren't restricted to your website. This is even better. Tweets that were individual from Twitter were once indexed and included in search results. This enabled your content to rank higher on search. This was just temporary for a couple of months before Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.