5 Reasons Why Social Media Is Important For SEO

What does social media have to have to do with SEO? At MWI we hear these questions frequently from our potential and current clients. While social media has been a growing channel for marketing in recent times, many businesses have yet to take advantage of the potential of it. This is especially important for companies that are investing in search engine optimization. Although the benefits of social media might not be immediately obvious, they are crucial for SEO help. Out of the numerous reasons to think about the use of social media in your strategy for online Here are five reasons why it's crucial to SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines make use of online conversation as part of their ranking algorithms. A social engagement is when people like, comment, share, or tweet about an article. Content that has the highest number of social engagements will have more social signals. Search engines analyze these social signals, and use it as an index of quality when ranking content. It's a way to measure what content is popular with users over what their algorithm determines to be of good quality. If a piece of content is receiving lots of social interaction, it can be instantly indexable.

2.) Link Building
It's long gone from the moment when you could simply go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to link build the traditional way: create quality content that is relevant. But how do you reach sites who are willing to link to your content , if asking them directly is considered an "unnatural" link building practice? Social media can help. Social media lets you expose your content to of relevant audiences that may be influenced to link to it in the event that it is worthy of linking to. These people will spread your content among others, increasing your influence.

3.) Content Amplification
The quality of the content you publish, it won't gain traction in the absence of amplifying it. Marketing via email is an effective method to increase the reach of your the content you create, but it won't reach those in your list of marketing contacts. Social media can help you expand your reach with your content. If you share your content with your followers, they will share it with their own followings if they find it helpful. This will cause them to be able to share it with their followers, further increasing your reach. You will also gain relevant traffic through inbound linking social signals, as well as brand awareness and can be used by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines can use brand image and recognition to judge the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Social media helps to build brand awareness and increases the quality of your content. This is what Google refers to as a co-citation. These co-citations are built through social media , which can help improve Google's trust and help with branded searches.

5) Social Indexing
Search engines have been indexing social media profiles for a number of years now so they can now show up in results pages for search engines. This allows your business to show up in search results that include branded search queries , which is more than just your own website. It gets even more effective. Individual Tweets from Twitter were initially indexed and included in search results as well providing another method for your website to be ranked in search. It was temporary, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for زيادة مشاهدات اليوتيوب getting your content ranked.