Five Reasons Why Social Media Is Essential For SEO

What does social media have to in relation to SEO? MWI receives this kind of information frequently from current and prospective clients. Social media is an incredibly expanding channel of marketing that many companies have only started making use of in the past few years. However, it's very important to leverage particularly if you're investing resources in search engine optimization. The creation and management of social media accounts are important to assist in SEO efforts, though the benefits of social media aren't always evident. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some period of time. Whenever people tweet, like, comment or share a piece of content, this is called a social engagement. A piece of content with more social engagements is likely to have more social signals. Search engines analyze these signals from social media, and consider it an element of quality when evaluating content. This allows search engines to know what content people consider to be most valuable and what algorithm they believe to be as high-quality. A piece of content could also be indexed instantly whenever it's attracting a significant amount of social engagement.

2) Link Building
It's long gone of asking for websites to add links to your site. With the advent of Google's Panda and Penguin algorithm SEOs are now forced to create links in the traditional way - create high quality content which is relevant to linking. How do you get in touch with sites that would be willing to link to your content , if asking them directly is considered an "unnatural" link building practice? Social media is your answer. Social media allows you to publish your content to appropriate audiences that are willing to link to it, when it's worthy of linking to. They will also share your content with others increasing your influence.

3) Amplification of content
The quality of the content you publish, it will not gain traction unless you amplify it. Marketing via email is an excellent method of amplifying content but it will only reach those in your marketing list. Social media can help you increase the reach of your content. After you have shared your content, the people who follow you will connect with their friends should they find it valuable. The people who share it will recommend your content to their followers, increasing your reach. In return, you will gain an abundance of relevant traffic and inbound links, as well as social signals , and brand awareness These are all utilized by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines can use brand reputation and image to assess the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Social media helps to build brand شراء متابعين تويتر awareness and amplifies the quality of your content. Google refers to this as co-citation. Co-citations can be created through social media to improve Google's credibility and aid in branded searches.

5) Social Indexing
Since search engines index social media profiles these profiles are now showing as search results. This enables your brand to be displayed in search results that include branded search queries that are not limited to only your website. This is even more effective. Tweets on their own from Twitter were once indexed and شراء متابعين تويتر were displayed in the search results. This allowed your content to be ranked higher in the results of a search. It was only temporary for a couple of months before Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.