Five Reasons Why Social Media Is Essential For SEO

What does social media have to in relation to SEO? At MWI, we get these questions frequently from our current and prospective clients. While social media has been an increasing channel for marketing over the last few years, many companies have not yet started to profit from it. This is especially important when you're investing in SEO. Creating and managing social media accounts are important to assist in SEO initiatives, but the benefits may not be immediately apparent. Here are five reasons social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some time. If people tweet, share, like, comment or share an article, this is called a social engagement. The more the number of social interactions that a piece content receives, the more social signals you build to your site. Social signals are utilized by search engines to rank content. It's a way to measure what content is popular with users over what their algorithm determines to be top-quality. If a piece of content receives a lot of social shares the content can be indexed.

2) Link Building
It's long gone of soliciting websites to link to your site. In the wake of Google's Panda and Penguin algorithms, SEOs are forced to do link building the old fashioned way and create content of high-quality which is relevant to linking. How do you get in touch with websites that are willing to link to your website if they are not directly approached as an "unnatural" link building method? Social media is the way to go. Social media lets you post your content and share it with appropriate audiences that are willing to share it with others, شراء مشتركين يوتيوب when it's worthy of linking to. They will also share your content with others increasing your influence.

3) Content Amplification
You can write all the top-quality content you like however, it will not get much traction without amplification. Marketing via email can be an effective method to increase the reach of your the content you create, but it won't be able to reach the people on your marketing list. It is possible to reach new audiences via social media. When you share your content, your followers will be able to share it with their followers if they find it useful. They will then also share it with their friends to increase your reach. In return, you will gain an abundance of relevant traffic, inbound links, branding awareness and social signals All of these are used by search engines in determining content quality.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines may use your brand's identity and awareness to determine the quality of your site and how trustworthy it needs to be within their ranking algorithms. In addition to boosting your content social media can also help to increase awareness of your brand. This is what Google refers to as co-citation. Building these co-citations through social media can improve Google's trust in your website , and will also help by using branded search terms.

5) Social Indexing
Search engines have been indexing social media accounts for a few years now, which means they now appear in results pages for search engines. This allows your business to be displayed in search results for branded queries that are not restricted to your website. This gets more effective. Tweets on their own from Twitter were once searchable and included in search results. This enabled your content to be more prominent in the results of a search. It was temporary, however the deal was ended when Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.