5 Reasons Why Social Media Is Essential For SEO

What can social media have to offer SEO? At MWI, we get these questions frequently from our the current and potential clients. While social media has become an increasing channel for marketing over the last few years, many firms haven't yet begun to profit from the potential of it. This is crucial for companies that are investing in SEO. Setting up and managing social media accounts is extremely important for supporting SEO efforts, although the benefits are not immediately evident. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some period of time. A social engagement is the time when people share, like, comment on, share or tweet on a piece of content. A piece of content with more social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of content. This is a method for search engines to determine what content people consider to be most valuable and what their algorithms consider as high-quality. The content you've created can be instantly indexed in the event that it's receiving lots of engagement on social media.

2) Link Building
It's been a long period when you could just go out and ask for links from other websites. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in the traditional way by creating high-quality content which is relevant to linking. But how do you reach websites that are willing to link to your content if you ask them directly, which is an "unnatural" link building technique? Social media can help. Social media lets you post your content and share it with appropriate audiences that are willing to link to your content, should it be worth linking to. They will also share your content with others and increase your reach.

3.) Content Amplification
You can create all the good-quality content that you wish to however, it will not get an enormous amount of attention without amplification. Marketing via email is a great way of amplifying content , but it can only reach people in your list of marketing contacts. You can reach new audiences via social media. When you share your content, those who follow you will connect with their friends if they find it useful. This will allow them to promote your content to their followers, increasing your reach. As a result, you get many relevant visitors and inbound links, as well as branding awareness and social signals These are all utilized by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines may use your brand's name and reputation to determine the quality of your site and how trustworthy it must be within their ranking algorithms. In addition to boosting your content social media can also help build brand awareness. This is what Google refers to as a co-citation. Co-citations can be created through social media to improve Google's trust and help with the search engine's branded searches.

5) Social Indexing
Since the search engines are able to index social media accounts and display them as search results. This allows your business to be displayed in search results for branded queries that are not restricted to your website. However, it's even more than that. Individual Tweets from Twitter were once indexed and shown in search results too which gave another means to ensure your content's ranking in search. This was just temporary for a couple of months, until Google decided to discontinue the service, شراء لايكات فيسبوك and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.