5 Reasons Why Social Media Is Crucial For SEO

What does social media have to offer SEO? At MWI, we get this a lot from potential and current clients. Although social media has been an increasing marketing channel in recent years, most companies haven't yet begun to make use of the potential of it. This is especially important if you are investing in search engine optimization. While the benefits of social media might not be immediately apparent, they're crucial to SEO support. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for some period of time. When people share content via Twitter, Facebook or comment on an article that is known as a social engagement. The more the number of social interactions that a piece content receives, the more social signals you can build for your site. These social signals are used by search engines to determine the quality of content. It's a way to determine what content is popular with users over what their algorithm decides is of good quality. If a piece of content receives a lot of social interaction the content can be identified.

2) Link Building
It is long past the time that you could get links from other websites. Since the introduction of Google's Panda and Penguin algorithms, SEOs are forced to create links in the old fashioned way by creating high-quality content which is relevant to linking. But how do you reach sites that would be willing to link to your content , if you ask them directly, which is an "unnatural" link building practice? Social media can help. Social media lets you present your content in front of relevant audiences that may be in a position to influence them to link to your content if it's worth linking to. These people may also promote your content to their networks and increase the reach of your content.

3) Amplification of content
It doesn't matter how good the content you publish, it won't achieve much success unless you amplify it. Sure, email marketing can be an excellent method to amplify content, شراء لايكات فيسبوك but it will only be able to reach people who are in your marketing database. The possibility of reaching new audiences is via social media. After you have shared your content, the people who follow you will also connect with their friends in the event that they find it helpful. This will allow them to be able to share your content with their followers, increasing the reach of your content. In return, you gain a lot of relevant traffic, inbound links, social signals , and brand awareness All of these are used by search engines to judge content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's identity and awareness to determine the quality of your site and how trustworthy it must be when they rank it in their algorithms. Social media can help build an image for your business and also boosts the content you publish. This is what Google refers to as co-citation. Building these co-citations through social media can improve the trust Google has in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Since search engines are able to index social media sites, they are now showing as search results. This lets your brand appear in search results for your branded search queries , which is more than the site of your business. This is even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results as well providing another method for your content to rank in the search results. The service was temporary for a few months, until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.