Five Reasons Why Social Media Is Essential For SEO

What do social media have to relate to SEO? At MWI we hear this a lot from current and prospective clients. Social media is a fast expanding marketing channel that many companies have only just begun taking advantage of in the past few years, but it's very important to leverage - especially if you're investing efforts in SEO. Setting up and managing social media accounts is extremely crucial to support SEO efforts, even though the benefits may not be immediately evident. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. Social engagements occur when people comment, like on, share or tweet on a piece of content. Content with more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of the content. It's a way to determine what content is popular with users in comparison to what their algorithm determines to be of high quality. If an article receives lots of social shares, it can be instantly identified.

2) Link Building
It is long past the period when you could just make a request for hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to link build by using the traditional method of creating high-quality content that is relevant. How do you reach websites which are willing to hyperlink to your content, when asking them directly would be considered "unnatural"? Social media is your answer. Social media allows you to put your content in front of people who are interested and could be convinced to link to it should it be worthy of linking to. These users will then be able to share your content with other people and increase your reach.

3) Content amplification
You can write all the high quality content you want however it will not gain any traction without amplifying it. Email marketing is an effective way to boost content, but it can only be able to reach people who are in your marketing database. It is possible to reach new audiences via social media. If you publish your content to your followers, they will also share it with their personal followings if they find it helpful. They will then share it with their following and increase your reach. In return, you will gain many relevant visitors such as inbound links, شراء لايكات فيسبوك brand recognition and social signals - all of which are used by search engines in determining the quality of content.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines may use your brand's name and reputation to determine the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. Google calls this co-citation. Building these co-citations using social media can help increase Google's trust in your company site, as well as aiding with branded search queries.

5) Social Indexing
Since search engines index social media websites these profiles are now showing in search results pages. This allows your business to appear in search results for specific queries that aren't exclusive to your site. It's more than that. Individual tweets on Twitter were once indexed and shown in search results too giving another opportunity to ensure your content's ranking in search. That was only temporary for a couple of months before Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.