5 Reasons Social Media Is Crucial For SEO

What exactly does social media have to have to do with SEO? At MWI, we get lots of questions from our potential and current clients. Social media is rapidly growing marketing channel that most businesses have only recently begun to take advantage of over the last couple of years, yet it's essential to utilize it in particular if you're putting resources in search engine optimization. Creating and managing social media accounts are important for supporting SEO initiatives, but the benefits may not be immediately obvious. Here are five reasons social media is important for زيادة مشاهدات اليوتيوب (socialwb.com) SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations in their algorithm for ranking. If people tweet, share, like, comment or share a piece of content, this is called a social engagement. The more social engagements your content gets, the greater social signals you can build for your website. Social signals are utilized by search engines to rank the content. This is a way for search engines to identify what content people consider to be most valuable and what algorithm they believe to be high-quality. If a piece of content is receiving lots of social interaction, it can be instantly indexable.

2) Link Building
It's past the moment when you could simply solicit links from other websites. In the wake of Google's Panda and Penguin algorithm SEOs are now forced to do link building the old fashioned way by creating high-quality content that is link-worthy. But how do you reach websites that are willing to link to your website if you ask them directly, which is an "unnatural" link building method? Social media is the answer. Social media can help you put your content in front of people who are interested and could be in a position to influence them to link to your content when it's worthy of linking to. They will also connect your content to their networks which increases the power of your content.

3.) The amplifying of content
It doesn't matter how good the content you publish, it will not gain traction until you amplify it. Email marketing is a great way of amplifying content but it's only going to get to those on your list of marketing contacts. Social media enables you to increase the reach of your content. After you have shared your content, the people who follow you will spread it to their networks should they find it valuable. These people will then promote your content to their followers, increasing your reach. In return, you earn an abundance of relevant traffic such as inbound links, branding awareness and social signals These are all utilized by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it must be in their ranking algorithms. Social media can help build brand awareness and increases the quality of your content. This is what Google refers to as co-citation. Co-citations can be created by using social media to boost Google's credibility and aid in search results that are branded.

5) Social Indexing
Search engines have been indexing the social media pages for a few years now so they can now show up in results pages for search engines. This allows your business to be listed in search results on specific queries that aren't exclusive to your site. But there's more than that. Tweets that were individual from Twitter were once indexed and displayed in search results. This allowed your website to rank higher on searches. It was temporary, however it ended and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.