5 Reasons Social Media Is Crucial For SEO

What does social media have to offer SEO? At MWI we hear lots of questions from our potential and current clients. Social media is a rapidly growing channel for marketing that most businesses have only begun to take advantage of over the past few years, however it's essential to utilize it particularly if you're investing resources in SEO. While the benefits of using social media may not be immediately apparent, they're vital for SEO support. Below are five reasons why social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, سيرفر زيادة اشتراكات Bing, and other search engines use online conversation as part of their ranking algorithms. When people tweet, like or comment on the content they like that is known as a social engagement. Content that has more engagements on social media will be able to show more social signals. These social signals are used by search engines to rank the content. This allows search engines to decide the most popular content and also what they consider to be top-quality. A piece of content could be instantly indexed whenever it's attracting a significant amount of social interactions.

2) Link Building
It's past the time when you could make a request for links from other websites. In the wake of Google's Panda and Penguin algorithms SEOs must create links in the old fashioned way to create quality content which is relevant to linking. How do you reach out to websites that will link to your content, when the request is thought to be "unnatural"? Social media can help. Social media lets you present your content in front of the right people, who could be influenced to link to it when it's worthy of linking to. These people will be able to share your content with other people and increase your reach.

3.) The amplifying of content
You can create all the high quality content you want however it will not gain an enormous amount of attention without amplification. Sure, email marketing is an excellent way to increase the reach of your content, but it will only reach the people in your marketing database. Social media lets you increase the reach of your content. If you send your content out to your followers, they'll also share it with their personal followings in the event that they find it helpful. This will cause them to also share it with their friends to increase your reach. Additionally, you will gain relevant traffic, inbound linking as well as social signals and brand recognition These can be utilized by search engines to determine content quality determination.

content amplification lifecycle

4) Brand Recognition and Signals
Search engines use brand reputation and image to assess the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the quality of your content. This is what Google calls co-citation. These co-citations are built via social media in order to increase Google's trust and help with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing the social media pages for a number of years now, which means they now show up in results pages for search engines. This lets your brand show up in search results for branded search queries that are not limited to the site of your business. This gets better. Individual tweets from Twitter were previously indexed and appeared in search results too - enabling another way for your website to be ranked in search. The service was temporary for a few months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.