Five Reasons Why Social Media Is Essential For SEO

What does social media have to have to do with SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. While social media has become a growing channel for marketing in recent times, many businesses have yet to take advantage of the potential of it. This is particularly important if you are investing in SEO. While the benefits of using social media may not be immediately apparent, they're crucial for SEO aid. From the myriad of reasons why you should consider social media as a part of your strategy for online, here are 5 advantages of it for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long time. Social engagements occur when users like, share on, share or tweet about content. The more social engagements a piece of content receives, the more social signals it will bring to your site. Search engines look at these social signals, and then use them as a quality factor when ranking content. This is a method for search engines to determine what people find most useful and also what they consider to be as high-quality. If something receives lots of engagement on social media, it can be instantly indexed.

2) Link Building
It's been a long time that you could solicit hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to build links the traditional way: create quality content that is relevant. How do you reach out to websites that will link to your content, if you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media lets you post your content and share it with appropriate audiences that are willing to link to it, in the event that it's worth linking to. These users will then share your content with others increasing your influence.

3.) Content Amplification
You could create any good-quality content that you wish to but it's not going to gain any traction without amplifying it. Email marketing is an excellent way to increase the reach of your content, but it will only reach the people in your database of marketing. Social media can help you reach new audiences with your content. If you share your content, your followers will connect with their friends in the event that they find it helpful. This will allow them to share your content with their followers, thereby increasing your reach. In return, you gain an abundance of relevant traffic including inbound links, brand recognition and social signals - all of which are utilized by search engines in determining the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your site and the degree to which it should be respected in their ranking algorithms. Social media is a great way to increase brand awareness and amplifies your content. This is what Google refers to as a co-citation. Building these co-citations through social media will help improve the trust Google has in your website , شراء ساعات مشاهدة يوتيوب and will also help by using branded search terms.

5) Social Indexing
Search engines have been indexing the social media pages for a few years now and this means that they appear in search result pages. This allows your brand to be listed in search results on brand-related queries, which aren't restricted to your website. But it gets even better than that. Individual Tweets from Twitter were previously indexed and appeared in search results too providing another method for your content to rank in search. It was only for a short time, however, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.