5 Reasons Social Media Is Crucial For SEO

What the heck does social media have to in relation to SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasing channel for marketing over the last few years, many businesses have yet to take advantage of it. This is especially true for companies that are investing in SEO. Although the benefits of social media are not immediately obvious, they are essential for SEO support. Here are five reasons why social media is vital to SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. Social engagement occurs when people comment, like on, share or tweet about an article. A piece of content that has more engagements on social media will be able to show more social signals. Social signals are utilized by search engines to rank content. It's a way of evaluating the content that people consider useful in comparison to what their algorithm decides is good quality. If the content you're looking at receives a lot of social engagement the content can be identified.

2) Link Building
It's long gone of soliciting websites to link to your site. With the emergence of Google's Panda and Penguin algorithms, SEOs are forced to do link building the traditional way by creating high-quality content that is worthy of linking. How do you get in touch with sites who are willing to link to your site if you ask them directly, which is an "unnatural" link building practice? Social media is the way to go. Social media lets you share your content with appropriate audiences that are willing to share it with others, in the event that it's worth linking to. These users will then spread your content among others, increasing your influence.

3.) Content Amplification
It doesn't matter how high-quality the content you publish, it won't get much traction in the absence of amplifying it. Sure, email marketing is a great way to amplify the content, but it'll only reach the people in your marketing database. You can reach new audiences via social media. If you share your content, your followers will also connect with their friends when they are satisfied with the content. They will also be able to share your content with their followers, increasing your reach. In return, you will gain an abundance of relevant traffic, inbound links, brand recognition and social signals These are all used by search engines to judge content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines use brand image and recognition to judge the credibility of your website and how trustworthy it should be for their ranking algorithms. Social media helps to build brand awareness and amplifies your content. This is what Google calls a co-citation. These co-citations can be built through social media to improve Google's trust and شراء مشتركين يوتيوب assist with branded searches.

5.) Social Indexing
Since search engines are able to index social media accounts, they are now showing on search results pages. This lets your brand be displayed in search results that include branded search queries , which is more than just your company website. But it gets even better than that. Individual Tweets from Twitter were once indexed and shown in search results, too - enabling another way for your content to rank in the search results. This was just temporary for a few months before Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.