5 Reasons Why Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear these questions frequently from our potential and current clients. While social media has been a growing channel for marketing over the last few years, many businesses have yet to take advantage of the potential of it. This is especially true when you're investing in search engine optimization. Setting up and managing social media accounts is extremely important for supporting SEO efforts, even though their benefits aren't immediately evident. From the myriad of reasons why you should consider the use of social media in your online strategy, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some time. A social engagement is when users like, share on, share or tweet about content. Content with more social engagements will have more social signals. Social signals are utilized by search engines to rank content. This is a way for search engines to decide what content people consider to be most valuable and also what they consider to be good quality. A piece of content could also be indexed instantly in the event that it's receiving lots of social engagement.

2) Link Building
The days of going out and asking for websites to add links to yours. Since the introduction of Google's Panda and Penguin algorithm SEOs must perform link building in the traditional way by creating high-quality content that is link-worthy. How do you reach websites who are willing to link to your content, when you ask them directly, which would be thought to be "unnatural"? Social media is your answer. Social media can help you put your content in front of relevant audiences that may be attracted to link to it if it's worth linking to. Those people will also promote your content to their friends and increase the reach of your content.

3) Amplification of content
The quality of the content you publish, it's unlikely to gain traction without amplification. Email marketing is an excellent method to amplify content, but it will only be able to reach people who are in your marketing database. Social media lets you increase the reach of your content. After you have shared your content, your following will connect with their friends in the event that they find it helpful. This will cause them to be able to share it with their followers which will increase the reach of your content. As a result, you get lots of relevant traffic such as inbound links, social signals , and brand awareness These are all utilized by search engines to judge content quality.

content amplification lifecycle

4) Brand Communication and تزويد مشاهدات يوتيوب (simply click the up coming webpage) Awareness
Brand identity and awareness can tell search engines a lot about the quality of your website as well as how much it should be trusted in its ranking algorithms. Aside from amplifying your content social media can also help increase brand recognition. This is what Google calls a co-citation. Building these co-citations through social media can boost Google's trust in your company website , and will also help by bringing in search queries that are branded.

5) Social Indexing
Search engines have been indexing social media profiles for a few years now so they can now appear in results pages for search engines. This allows your business to appear in search results for brand-related queries, which aren't only restricted to your business's website. It's more than that. Individual tweets from Twitter were once indexed and shown in search results as well giving another opportunity for تزويد مشاهدات يوتيوب your content to rank in search. This was just temporary for a few months before Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.