5 Reasons Why Social Media Is Essential For SEO

What does social media have to have to do with SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is rapidly expanding channel of marketing that many companies have only just begun taking advantage of in the last couple of years, yet it's vital to take advantage of it in particular if you're putting efforts in search engine optimization. Setting up and managing social media accounts are crucial to support SEO efforts, although the benefits are not immediately apparent. From the myriad of reasons you should think about the use of social media in your online strategy Here are five advantages of it to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online conversations as part of their ranking algorithms. Social engagement occurs when users like, share or share a tweet about an article. Content with more social engagements will have more social signals. Search engines analyze these signals from social media, and use them as an element of quality when evaluating the content. This is a way for search engines to decide the content that people are most interested in and what their algorithm deems good quality. A piece of content could be quickly indexed if it's receiving a lot of social engagement.

2) Link Building
Long gone are the days of asking for websites to link to your site. With the advent of Google's Panda and Penguin algorithms SEOs are now forced to create links in using the old-fashioned method to create quality content which is relevant to linking. How can you get your content to websites which are willing to hyperlink to your site, if you ask them directly, which would be considered "unnatural"? Social media is the solution. Social media lets you expose your content to of relevant groups of people who may be convinced to link to it should it be worthy of linking to. People who promote your content to others increasing your influence.

3) Content amplification
The quality of your content is, it will not get much traction without amplification. Sure, email marketing can be an excellent way to increase the reach of your the content, but it'll only reach people within your marketing database. You can reach new audiences via social media. After you have shared your content, your following will also connect with their friends should they find it valuable. The people who share it will share your content with their followers, increasing your reach. In return, تزويد متابعين تويتر you earn lots of relevant traffic and inbound links, as well as branding awareness and social signals These are all used by search engines to determine content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can tell search engines a lot about the quality of your website as well as how much it is considered reliable in their ranking algorithms. Aside from amplifying your content social media can also help increase brand recognition. This is what Google calls co-citation. Co-citations can be created through social media to improve Google's credibility and aid in brand-name searches.

5) Social Indexing
Search engines have been indexing social media profiles for a number of years now, which means they now show up in the search results pages. This lets your company's brand be displayed in search results for search queries that are branded and not only restricted to your business's website. However, it's even more than that. Tweets that were individual from Twitter were once indexed and displayed in search results. This enabled your content to rank higher on the search results. The service was temporary for a few months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.