Five Reasons Why Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. While social media has been a growing channel for marketing in recent years, most companies have not yet started to profit from the potential of it. This is especially important for companies that are investing in SEO. While the benefits of using social media might not be immediately obvious, they are crucial to SEO help. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for quite some time now. Whenever people tweet, like, comment or share an article that is known as a social engagement. A piece of content that has the highest number of social engagements will show higher social signals. Search engines analyze the social signals they receive, and consider it an indicator of quality when ranking the content. It's a method of determining the content that people consider useful and what their algorithm determines to be top-quality. If a piece of content receives a lot of social interaction It can be quickly indexed.

2) Link Building
The days of going out and asking for websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to build links in the old-fashioned way: write quality content that is relevant. How can you get your content to websites who are willing to link to your content, when you ask them directly, which would be thought to be "unnatural"? Social media is the solution. Social media lets you share your content with appropriate audiences that are willing to share it with others, should it be worth linking to. People who be able to share your content with their friends which will increase the impact of your content.

3.) Amplification of content
You can make all the good-quality content that you wish to however, it will not get significant traction without the aid of amplification. Sure, email marketing can be a great way to amplify content, but it can only be able to reach people who are in your marketing database. You can also reach new audiences through social media. If you publish your content to your followers, they will share it with their own followings if they find it helpful. The people who share it will recommend your content to their followers, which will increase your reach. In addition, you'll gain relevant traffic through inbound linking, social signals, and brand recognition These are used by search engines to make quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand identity and awareness to determine the credibility of your website and how trustworthy it should be within their ranking algorithms. Aside from amplifying your content, social media also helps create brand awareness. This is what Google refers to as a co-citation. Making these co-citations with social media will help improve Google's trust in your company website , and alexa ترتيب المواقع will also help by bringing in search queries that are branded.

5.) Social Indexing
Since the search engines index social media sites these profiles are now showing up in search results pages. This allows your business to show up in search results for your branded search queries that are not limited to only your website. It's more than that. Tweets that were individual from Twitter could be indexed and included in the search results. This allowed your content to rank higher in searches. That was only temporary for a couple of months before Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.