Five Reasons Social Media Is Important For SEO

What does social media have to do with SEO? MWI gets the information frequently from both current and potential clients. While social media has become a growing channel for marketing over the last few years, many companies haven't yet begun to profit from it. This is especially important to consider if you're planning to invest in search engine optimization. While the benefits of social media are not immediately obvious, they are crucial to SEO support. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, alexa ترتيب المواقع Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for some time now. When people share content via Twitter, Facebook or comment on the content they like it is referred to as a social engagement. The more social interactions a piece of content receives, the more social signals you send to your website. Search engines look at these social signals and use it as a quality factor when ranking content. It's a method of determining the quality of content that people are able to use and what their algorithm decides is top-quality. If the content you're looking at receives lots of social shares the content can be indexed.

2) Link Building
There are no more days of going out and soliciting websites to link to your site. Since the introduction of Google's Panda and Penguin algorithm SEOs have to build links by hand and create content of high-quality that is worthy of linking. How do you get in touch with websites that are willing to link to your website if asking them directly is thought to be an "unnatural" practice for building links? Social media can help. Social media lets you put your content in front of relevant groups of people who may be attracted to link to it if it's worth linking to. These users will then share your content with others increasing your influence.

3.) Amplification of content
You can make all the excellent content you'd like to but it's not going to gain an enormous amount of attention without amplification. Sure, email marketing can be an excellent way to increase the reach of your the content, but it'll only reach people within your marketing database. Social media allows you to connect with new audiences through your content. If you share your content, your followers will spread it to their networks when they are satisfied with the content. They will also be able to share your content with their followers, increasing the reach of your content. In return, you gain a lot of relevant traffic including inbound links, branding awareness and social signals - all of which are utilized by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's image and recognition to judge the quality of your site and how reliable it ought to be within their ranking algorithms. Alongside boosting your content social media also aids in create brand awareness. This is what Google calls a co-citation. Building these co-citations using social media can improve Google's trust in your company web page and also assist with branded search queries.

5) Social Indexing
Search engines have been indexing the social media pages for some time now which means that they appear on results pages for search engines. This lets your company's brand show up in search results for brand-related queries, which aren't limited to your company website. This gets more effective. Individual tweets from Twitter were once indexable and included in search results. This allowed your website to be ranked higher in the search results. The program was only temporary, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.