Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to do with SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Social media is an incredibly expanding channel of marketing that many companies have only started using in the last few years, however it's essential to utilize it particularly if you're investing funds into search engine optimization. Setting up and managing social media accounts is important to assist in SEO efforts, even though the benefits are not immediately evident. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines make use of online conversations as part of their algorithm for ranking. Social engagement occurs when users like, share or share a tweet on a piece of content. Content that has more engagements on social media will be able to show more social signals. These social signals are used by search engines to determine the quality of the content. It's a way to measure what content people find useful over what their algorithm decides is of high quality. If a piece of content is receiving lots of social interaction the content can be indexed.

2.) Link Building
It's long gone of going out and asking for websites to link to your site. With the emergence of Google's Panda and Penguin algorithm SEOs have to build links by hand by creating high-quality content that is worthy of linking. How can you get your content to websites that will link to your website, even if you ask them directly, which would be considered "unnatural"? Social media is your solution. Social media enables you to expose your content to of the right people, who could be influenced to link to it if it's worth linking to. Those people will also connect your content to their networks and شراء متابعين تويتر increase the reach of your content.

3.) Content amplification
You can create all the excellent content you'd like to but it's not going to gain any traction without amplifying it. Marketing via email can be a great way of amplifying the content you create, but it won't be able to reach the people on your marketing list. You can reach new audiences through social media. If you share your content, the people who follow you will be able to share it with their followers when they are satisfied with the content. They will then share it with their following which will increase the reach of your content. In return, you gain a lot of relevant traffic and inbound links, as well as social signals , and شراء متابعين تويتر brand awareness All of which are used by search engines to judge the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines much about the credibility of your website as well as how much it should be considered reliable in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the quality of your content. Google calls this co-citation. Building these co-citations using social media can help increase Google's trust in your website , and will also help with branded search queries.

5) Social Indexing
Search engines have been indexing the social media pages for some time now which means that they show up in results pages for search engines. This allows your business to be displayed in search results for specific queries that aren't restricted to your website. This is even better. Individual tweets from Twitter were once indexed and shown in search results as well - enabling another way for your website to be ranked in search. It was temporary, however it ended and Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.