5 Reasons Why Social Media Is Important For SEO

What does social media have to in relation to SEO? At MWI, we get many of these inquiries from customers who are currently or are considering becoming clients. Although social media has been an increasingly popular channel for marketing over the last few years, many companies have not yet started to benefit from the potential of it. This is particularly important if you are investing in search engine optimization. Setting up and managing social media accounts is important to assist in SEO efforts, although the benefits are not immediately evident. There are many reasons to think about social media as part of your overall strategy to be online Here are five advantages of it for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. When people share content via Twitter, Facebook or comment on the content that is known as a social engagement. The more social engagements a piece of content has, the more social signals you send to your site. Search engines analyze these social signals and use it as an indicator of quality when ranking the content. This is a way for search engines to decide the most popular content and also what they consider to be as high-quality. Content can be quickly indexed if it's receiving a lot of engagement on social media.

2) Link Building
There are no more days of asking for websites to add links to your site. Since the introduction of Google's Panda and Penguin algorithms SEOs must perform link building in the traditional way to create quality content that is link-worthy. But how do you reach websites that are willing to link to your content , if asking them directly is thought to be an "unnatural" link building method? Social media is your solution. Social media allows you to post your content and share it with people who are willing to link to it, if it is worth linking to. People who share your content with their friends which increases the power of your content.

3) The amplifying of content
It doesn't matter how high-quality the content you publish, it's unlikely to be popular without amplification. Yes, email marketing is a great way to amplify content, but it will only reach the people in your database of marketing. You can also reach new audiences through social media. If you share your content, those who follow you will share it with their following in the event that they find it helpful. This will cause them to share it with their following to increase your reach. In return, you gain a lot of relevant traffic and inbound links, as well as brand recognition and social signals All of these are used by search engines to judge content quality.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines use brand identity and awareness to determine the credibility of your website and how reliable it ought to be within their ranking algorithms. Social media can help build brand awareness and increases the quality of your content. This is what Google refers to as co-citation. Building these co-citations using social media can boost the trust Google has in your website , and will also help by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media accounts for a number of years now which means that they appear in results pages for search engines. This allows your business to appear in search results for your branded search queries , which is more than just your own website. However, it's even more than that. Individual Tweets from Twitter were once indexed and shown in search results, too which gave another means to get your content noticed in search. This was just temporary for شراء متابعين تويتر a couple of months until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.