5 Reasons Social Media Is Crucial For SEO

What can social media provide in terms of SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is a rapidly growing channel for marketing that most businesses have only recently begun making use of in the past couple of years, yet it's vital to take advantage of it when you're investing resources in SEO. Setting up and managing social media accounts is important for supporting SEO initiatives, but the benefits are not immediately evident. There are many reasons to think about social media as a part of your online strategy, here are 5 reasons why it's crucial to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for quite some time. A social engagement is when people like, comment or share a tweet about a piece of content. The more social engagements your content has, the more social signals you can build for your site. Search engines look at these social signals and use them as an element of quality when evaluating content. It's a way to determine what content is popular with users over what their algorithm decides is of good quality. If a piece of content receives lots of engagement on social media it will be immediately indexable.

2.) Link Building
It's long gone of soliciting websites to link to yours. In the wake of Google's Panda and Penguin algorithms SEOs must build links by hand - create high quality content which is relevant to linking. What is the best way to reach websites that are willing to link to your website, even if they are considered "unnatural"? Social media is your solution. Social media allows you to post your content and share it with interested audiences who might be willing to share it with others, when it's worthy of linking to. These users will then spread your content among others and boost your authority.

3.) Content Amplification
You can create all the top-quality content you like however, it will not get much traction without amplification. Marketing via email can be an excellent method of amplifying content but it will only be able to reach the people on your marketing list. It is possible to reach new audiences via social media. If you post your content to your followers, they'll spread it to their own followers in the event that they find it helpful. They will then also share it with their friends, further increasing your reach. In return, you will gain an abundance of relevant traffic such as inbound links, social signals and brand awareness All of these are utilized by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand recognition and brand identity can tell search engines much about the credibility of your site's content and how much it is believed to be in its ranking algorithms. In addition to boosting your content social media can also help increase brand شراء لايكات فيسبوك recognition. Google refers to this as co-citation. These co-citations can be built through social media to improve Google's trust and help with brand-name searches.

5) Social Indexing
Since search engines are able to index social media profiles, they are now showing as search results. This allows your business to be displayed in search results for specific queries that aren't only restricted to your business's website. This gets more effective. Individual Tweets from Twitter were previously indexed and appeared in search results as well giving another opportunity to ensure your content's ranking in search. That was only temporary for a couple of months until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.